Loca Loka, a Singapore-based AlcoBev company, has raised $12.5 million from undisclosed investors through a Singapore-based family office. This funding will bolster the company’s R&D efforts, support global expansion, and strengthen its mission to become the world’s most cherished tequila brand.
Loca Loka is spearheaded by an innovative trio—Harsha Vadlamudi, the Founder and CEO, renowned Indian actor Rana Daggubati, and celebrated music composer Anirudh Ravichander. Together, they have redefined tequila by blending Mexico’s traditional agave essence with the unique sweet and spicy notes inspired by Indian cuisine. This approach has positioned Loca Loka as a standout brand in the competitive tequila market.
The brand made its debut in 2024 in the USA and Southeast Asia with its flagship products, Tequila Blanco and Tequila Reposado, and has since captivated tequila enthusiasts worldwide.
Pivotal Funding for Strategic Growth
Speaking about the funding round, Harsha Vadlamudi said, “This funding marks a significant milestone in Loca Loka’s journey. As the global tequila landscape evolves, this investment validates our vision and underscores the incredible potential of our brand. The global tequila market is projected to grow from $14.13 billion in 2024 to $15.83 billion in 2025, with a CAGR of 5.26% through 2030. India, specifically, is experiencing even faster growth, with an anticipated CAGR of 12.69% from 2025 to 2033. These numbers represent a tremendous opportunity to deliver authentic, premium tequila experiences to a conscientious global audience.”
Reinforcing this vision, Rana Daggubati added, “At Loca Loka, our journey transcends traditional metrics. This funding not only fuels our growth but also brings strategic partners who are reimagining the tequila landscape alongside us. Their confidence in our vision and expertise propels us toward turning potential into success. Our mission is to redefine excellence in the tequila ecosystem.”
Summing up the excitement, Anirudh Ravichander commented, “Money talks, but we’re making it sing. This infusion amplifies our storytelling—where craft, music, and art collide to create an experience the world will not just see but feel.”
Achievements and Expansion
Since its launch in August 2024, Loca Loka has seen strong demand in the USA. Initially introduced in Los Angeles, New York, and New Jersey, the brand has expanded to cities like Dallas, Chicago, San Diego, Tampa, and Jacksonville. Its entry into Southeast Asia, particularly Singapore, highlights the brand’s resonance in regions with rising demand for innovative spirits.
Plans for 2025
In 2025, Loca Loka plans to expand its portfolio into new markets, including the UK, India, Dubai, the Philippines, and Indonesia, while strengthening its presence in the USA by entering Las Vegas, Miami, and Washington DC. The brand also aims to integrate into global Travel Retail (Duty-Free) to tap into international audiences.
With a combination of bold storytelling, innovation, and strategic partnerships, Loca Loka is poised to set a new benchmark in the global tequila industry.
