HBI Staff | Hyderabad 
Secret Island Single-malt whisky retailing at USD 105 for 700ml Bottle comes with high degree of alcohol percentage of 46% that not many luxury Scotch whiskies can count on, bags Gold medal at 2024 (Spirits-International-Prestige) SIP Awards at California, USA. The high-profile judging panel identified outstanding world’s Luxury selection of top-ranked single malt whiskies and blended Scotch whiskies.
The Indian origin ‘Secret Island Single-malt whisky’ won Gold medal – a testament to its super-fine Indian craftsmanship and the best world-class quality that Secret Island Single-malt whisky delivers for its commitment to purity, precision and finest ingredients.
The SIP Awards are the world’s only internationally recognized spirits competition which hosts real consumers on the judging panel. To the brand’s appreciation, Secret Island Single-malt competed with more than 1,300 brands from 56 countries, judged by whopping 302 spirits enthusiast panelists on the basis of best-International quality, aroma, taste and the finish.
“It’s a moment of great pride for our Secret Island Single-malt whisky to get international accolades and receive grand global recognition at major International spirits competition” says Dr Mohan Krishna founder of Cheers group and the World’s first liquor marketing Doctorate.
“These awards are a true honor and testament to the very reason Secret Island Single-malt was launched in India and in International markets – to be a luxury brand of choice, while continuing to offer a super-premium experience to our consumers world-wide” says Ashwin Balivada CEO of Cheers group, who mastered Business Management from Cambridge University.
The Cheers group, India’s super-luxury spirits conglomerate with its international portfolio of signature brands– garnered close to 200 prestigious awards for its broad range of ultra-premium spirits brands is valued at around INR 600 crores. Strategic international capital funds are vying to pickup stake in this very successful award-winning premium Single-malt whisky producer, having luxury Scotch whisky portfolio.
“It’s a huge honor to be recognized at the SIP Awards because it’s the only competition out there where the judges are the real valued consumers,” says Dr. Divya Balivada, Global Creative Director of Cheers group, who acquired MBA from Edinburgh University Scotland.
The Secret Island show-stopping decanter looks like a combination of fine art and a magical bliss. For the home entertainer, this unusual decanter can’t beat for its conversation of the whole whisky experience. The bottle comes in a luxury wooden travel case.
The Secret Island decanter comes with an element of surprise: the gentle curvature of the base amplifies the sculptural quality of the Craftworks. Absolutely, a great whisky at a stunning price — escape to the ‘Secret Island’. Cheers!
