Marriott Bonvoy, Marriott International’s portfolio of 31 extraordinary hotel brands and award-winning travel program, has collaborated with Amsterdam-based multi-instrumentalists and electronic music composers, Parallelle, to inspire travelers in embracing the power of travel through sound. The result is a distinctive five-part music video series inspired by the sounds of places, cultures and local communities at some of the most sought-after destinations in Asia Pacific, taking viewers on a melodic journey through picturesque Java, Fiji, Osaka, Bangkok and Bengaluru.
Heavily inspired by diverse cultures worldwide, the five-part music videos are part of Parallelle’s ongoing film series, ‘A Day In’, where they travel across the globe capturing day-to-day sounds in local communities to unfold rich stories through music. Reputed for his ability to tell rich authentic visual stories, the music videos’ vivid colors and cinematography are brought to life by the keen eyes and artistic expression of French Cinematographer Arnaud Moro.
“We believe experiencing a destination goes beyond just seeing the sights. It’s about connecting with the local community and immersing yourself in their way of life. Our collaboration with Parallelle does exactly that, allowing travelers to reimagine travel through sound and forge stronger emotional bonds to their favorite destinations. The collaboration not only elevates travel experiences, but also showcases the unique beauty and culture of each community we visit. We can’t wait to inspire travelers to tap into the power of travel through sound and gain a renewed perspective on what it truly means to explore the world,” shares John Toomey, Vice President, Sales and Marketing, Asia Pacific (excluding Greater China), Marriott International.