HBI Staff | Hyderabad 
Mayfair Hotels & Resorts, the Bhubaneswar-based luxury hotel chain with properties across the country, is partnering with Beyond Imagination Technologies (BIT), a blockchain solutions startup, to pioneer NFT souvenirs for its customers. The non-fungible tokens, unique in the realm of hospitality, can be seen as loyalty badges to reward the 5-star boutique brand’s long-time patrons.
With hotels and resorts now more than ever looking to innovate to expand their customer base, and boost revenues in the wake of the pandemic, blockchain-based initiatives like that introduced by BIT are likely to take off in the coming years. But as the hospitality sector keeps evolving, the past turns into inspiration for the present. For example, these NFT souvenirs hark back to the successful exclusive member programmes of the 20th century, created by hotels and airlines as a way of showing appreciation to their customers for their brand loyalty.
Opening up on the collaboration, Nikhil Goyal, Founder, Beyond Imagination Technologies, said, “The pace at which the hospitality landscape is changing is unprecedented, and hotels and resorts must stay up to speed to remain relevant. As a blockchain startup focused on providing answers to common challenges, we at BIT believe that through NFTs, we can offer hospitality brands ways to enrich their relationships with their guests, and grow their revenue streams. Mayfair Hotels is already a trusted brand, but by embracing NFTs, it can go places while maintaining its niche identity.”
Sharing their thoughts, Bjorn Noel DeNiese, Advisor Mayfair Hotels & Resorts & MD Mayfair Elixir, said, “Some tech has the potential to transform the prospects of businesses. That’s why teaming up with BIT can only be good news for our future growth, both when it comes to holding on to our loyal customers and engaging with new ones. This is a partnership that will ensure that the Mayfair brand continues to set the highest standards in the luxury segment while adding value to the services we offer our guests.”
Established by a group of passionate individuals eager to expand the reach of blockchain technology, Beyond Imagination Technologies seeks to provide tailored solutions to startups, enterprises, and governments, and help them solve pain points in their ecosystems through the use of blockchain. They have successfully bridged the gap between the needs of the market and the use of blockchain-aided solutions for sustainable business growth.
