Diageo launches Don Julio tequila in India


Diageo, an alcohol and beverage company, has brought the Don Julio tequila to India. Don Julio tequila has been the spirit of choice for the crème de la crème of the film, fashion, music and arts fraternity globally for a while now. The launched was made in the presence of several celebrity like Harsh Varrdhan Kapoor, Nia Sharma, Pooja Gor, Anuradha Menon, Dipannita Sharma and more.

This tequila’s legend began in 1942 when a young Don Julio Gonzalez started La Primavera, his first tequila distillery, in the Jaliscan Highlands of Mexico with its extreme climate and rich volcanic soil.

Speaking on the eve of the launch, Shweta Jain, Chief Business Development Officer, Diageo India, said, “Tiera de Don Julio is not just the vibrant world of Tequila, it’s a love letter to the Mexican culture. It has been the serve of choice for the luxury explorers around the world, and it gives us so much joy to bring it to India. Don Julio is crafted with love and at its heart is a creation process which can be savoured when sipped neat or as a Don Paloma, Margherita or a Picante. This iconic launch is here to revolutionise India’s luxury landscape. Por amor!”

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