ITC Fabelle Chocolates Unveils the ‘Five Taste Sensations’

Fabelle Exquisite Chocolates, a premium chocolate brand by ITC Ltd., collaborates with the Australian Macadamia Society and renowned Australian Master Chef and TV Presenter, Andy Allen, to unveil five new chocolate pralines. Each praline redefines chocolate enjoyment through unique flavour profiles- Sweet, Salty, Bitter, Sour, and Spicy.

This exquisite assortment not only represents the fine taste but also aims to acquaint Indian consumers with the remarkable Australian Macadamia nuts. The versatility of these nuts as an ingredient offers limitless opportunities to pair with diverse Indian food and beverage products.

This collection was unveiled in Mumbai by Allen; Rohit Dogra, Chief Operating Officer – Chocolates, Coffee, Confectionery & New Category Development Foods Division, ITC Limited and Jacqui Price, General Manager Marketing, Australian Macadamia Society along with Chef Abinas Nayak – winner of the Masterchef India Season 6, Guntas Sethi – EU Food Ambassador in India and Saloni Kukreja – a homechef influencer.

Known for its craftsmanship in the world of chocolates, Fabelle had introduced several industry firsts in the last few years such as the World’s most expensive chocolate – Fabelle Trinity ‘Truffles Extraordinaire’ and World’s finest chocolate – Fabelle Finesse, setting a benchmark for the global chocolate industry.

Commenting on the launch, Dogra, said, “Today marks another milestone in our pursuit of crafting exceptional chocolate experiences. ‘Fabelle5 Taste Sensations’ blend innovation and craftsmanship, with each praline meticulously curated to capture the essence of Sweet, Sour, Bitter, Salty, and Spicy flavours. We are excited by the prospect of including the finest quality Australian Macadamia nuts into our luxury chocolates, to create another truly world-class offering. We believe that our collaboration with Chef Andy Allen and the Australian Macadamia Society will bring to the fore our expertise in crafting chocolate creations using exotically sourced ingredients from across the world.”

Commenting on yet another partnership with Fabelle, Chef Allen, said, “Reflecting on my second collaboration with Fabelle, I’m even more inspired by their commitment to artistry, perfection and precision in crafting chocolate masterpieces. My journey with Fabelle has been truly inspiring. While the first collaboration laid the groundwork, with this second venture, we have blended the delicious Australian Macadamia Nuts with Fabelle’s finest chocolates even more intricately, thus holding a special place in my heart. It has allowed us to delve deeper into exploring new sensory flavours. I look forward to presenting this to all the chocolates connoisseurs and enthusiasts.”

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