LIXIL, the parent company of renowned international labels like GROHE and American Standard, has introduced ‘The LIXIL Experience Center,’ an innovative, cutting-edge venue situated close to Aerocity in Delhi. This advanced design hub is a celebration of the craft behind bathroom spaces, skillfully combining opulence and design to offer customers unparalleled and immersive experiences.
The LIXIL Experience Center is conceptualized to elevate the consumer journey, where customers can experiment with different combinations, textures, and styles to craft their personalized narrative in luxury bathroom design. Aligned with LIXIL’s corporate mission of “making better homes a reality for everyone, everywhere,” the center is dedicated to enhancing accessibility for the architecture and design (A&D) community, partners, and end consumers.
Bobby Joseph, Leader, LWT India and Sub-continent, said, “With our headquarters situated in Gurugram, expanding our design and product presence to Delhi-NCR was the next natural progression for LIXIL. The LIXIL Experience Center marks a new dawn in our success story. It serves as a creative hub for our customers, offering them a first-hand experience of what a complete bathroom created in tandem with our brands Grohe and American Standard could look and feel like. The objective behind inaugurating these experience centres is to expand our footprint and establish them as an immersive space, creating a unique, memorable and insightful experience for architects, designers, builders and consumers. With our commitment to design, innovation and technology intact, we are well-positioned to delight our patrons with more such experiential spaces in the country.”
The LIXIL Experience Center is poised to resonate with the dynamic lifestyle and design preferences of Delhi-NCR. The brand’s strategic entry into the capital underscores its commitment to consolidating its presence across key metropolitan business markets nationwide. Following the success of similar launches in Bangalore and Mumbai, this marks LIXIL’s third such experience center in the past 2 years, underscoring the brand’s commitment to the Indian Market.