Concept Hospitality announces the appointment of Ajay Singh as General Manager of The Fern Kesarval Hotel & Spa, Verna, Goa

In his new role, Ajay is wholeheartedly dedicated to fostering teamwork, establishing trust, providing professional leadership, and exceeding stakeholder expectations. He is well aware that this position brings fresh challenges and heightened expectations, and he is determined to deliver his very best by continuously enhancing his knowledge and skills in line with the latest trends in the hospitality industry.

Ajay approaches his responsibilities with infectious enthusiasm and unwavering motivation. His primary focus will be on enhancing efficiency, driving departmental profits, and effectively managing all aspects of the hotel’s operations.


In his role as General Manager, Mr. Ajay Singh assumes a vital position in upholding The Fern’s exceptional standards of excellence and sustainability. With his exceptional leadership skills, industry experience, and unwavering commitment to providing extraordinary guest experiences, Mr. Singh will play a pivotal role in driving the hotel’s success. His expertise will further enhance The Fern’s position as a prominent and leading hotel brand in India.


The Fern Hotels & Resorts, India’s premier environmentally conscious hotel chain and one of the fastest-growing brands in the country celebrates a remarkable milestone with 100 hotels and resorts currently operational or opening soon across 85 locations in India and globally. The Fern boasts a diverse portfolio of brands, including The Fern, The Fern Residency, The Fern Habitat, Zinc Journey by The Fern, and Beacon Hotels. The brand’s commitment to sustainability and delivering unparalleled hospitality experiences have been instrumental in its impressive growth and success.


Reaching the milestone of 100 hotels in India is a significant achievement for The Fern, a testament to the unwavering dedication and hard work of the entire team. With a steadfast focus on sustainable practices and expanding service offerings to diverse destinations nationwide, The Fern has distinguished itself within the hospitality industry. This milestone exemplifies The Fern’s vision of creating extraordinary and sustainable hospitality experiences for guests while positively impacting the environment and the communities in which it operates.


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