HBI Staff | Hyderabad 
Swiggy, on-demand convenience platform, announces the launch of Market Intelligence Dashboard, a powerful tool designed to provide restaurant partners with comprehensive and actionable insights into their performance vis à vis the market. This new dashboard aims to equip restaurants with the data they need to enhance their business strategies and operational efficiency.
Empowering Restaurants in a Competitive Landscape
In today’s highly competitive online food delivery market, understanding one’s competitive standing is crucial for success. Recognizing the challenges faced by restaurant partners, Swiggy has developed a Market Intelligence Dashboard to assist brands in tracking business performance, analysing operational metrics, and monitoring marketing spends. These insights translate into actionable intelligence, helping restaurants make data-driven decisions.
The dashboard offers distinct insights to support various aspects of a restaurant’s operations:
- Overview Tab: Provides a holistic view of a restaurant’s performance compared to the market, including key metrics like business, operations, customer, and spending. This tab offers an overall score and scores in each area, allowing partners to benchmark their performance.
- Business Metrics Tab: Focuses on essential business indicators such as order growth and average order value. This tab benchmarks these metrics against industry best-in-class, helping restaurants identify areas for business growth and improvement.
- Operational Metrics Tab: Evaluates operational efficiency through metrics like order cancellations, availability, and customer complaints. By highlighting areas needing attention, this tab ensures that restaurants can maintain high standards of service consistently.
- Funnel Metrics Tab: Analyses customer behaviour and conversion rates, providing insights into how customers interact with the restaurant’s menu and services. This information is vital for optimizing menu offerings and improving overall customer satisfaction.
- Spend Metrics Tab: Tracks marketing investments on Swiggy, including ads and discounts. This tab allows restaurants to measure the effectiveness of their marketing effort, helping them to optimize their marketing spend.
Elaborating on Swiggy’s efforts to support restaurant partners, Deepak Maloo, AVP – Supply said, “The Market Intelligence Dashboard is a powerful tool for our restaurant partners, helping them navigate a highly competitive food delivery industry. It effectively helps partners benchmark their performance versus the best in class, understand their areas of improvement or strength and make informed business decisions.”
The Market Intelligence Dashboard is available to all of Swiggy’s restaurant partners, offering them the convenience of a self-serve format. This accessibility ensures that restaurants of all sizes can leverage the tool to enhance their competitive edge.
