HBI Staff | Hyderabad 
Third Wave Coffee announced the launch of its 23rd store in Mumbai. Located in the bustling neighborhood of Santacruz, this new outlet marks its 6th collaborative space with Crossword Bookstores.
This launch marks Third Wave Coffee’s commitment to creating nationwide coffee experiences, and strengthening its PAN-India presence via innovative coffee solutions with over a 100 stores. “At Third Wave Coffee, our goal has always been to create spaces where people can connect over great coffee. Mumbai offers an extremely versatile tapestry of customer profiles and a vibrant culture, giving us an opportunity to innovate and experiment further. This new store in Santacruz not only strengthens our footprint in Mumbai but also reinforces our commitment to fostering community connections and supporting a culture of reading and learning, said Rajat Luthra, CEO, Third Wave Coffee.
Situated within the vibrant neighborhood of Santacruz, the cafe blends modern design with cozy vibes, featuring global literary gems and high-quality coffee. Bookworms can indulge in an immersive experience with a captivating read and their favorite coffee. “With consumers becoming more discerning about their coffee, they are now seeking deeper experiences that go beyond the brew. Our partnership with Crossword Bookstores strikes the right chord in this regard. Having witnessed the positive response to our co-located stores, we couldn’t be happier about strengthening this relationship. ”, Rajat added.
The company has been a major contributor in popularizing specialty coffee across the country and raising India’s profile in the global coffee market. The Santacruz store is designed to embody the essence of Third Wave Coffee’s commitment to quality and community. With a meticulously curated menu featuring a range of coffees, expertly crafted beverages, and delicious snacks, customers can expect a unique and enriching coffee journey, enhanced by the extensive book collection that Crossword Bookstore offers.
The recent rise in India’s cafe-bookstore culture reflects a shift in consumers seeking unique and engaging cafe experiences. “Situated within the inviting ambiance of the Crossword Bookstore, this new Third Wave Coffee store offers patrons the perfect setting to enjoy a premium coffee experience amidst a haven of books. This collaboration continues to merge the worlds of exceptional coffee and literary enrichment, providing an ideal spot for coffee enthusiasts and book lovers alike, said Nidhi Gupta, Director at Crossword Bookstores.
Since its inception in 2016 as a roastery with a single store in Koramangala, Third Wave Coffee has experienced rapid growth, expanding its presence to over 100 stores nationwide. In a short span of time, the company has catapulted to one of India’s leading coffee brands, directly competing with global players in this space. Most recently, the company raised US$ 35 million in Series C funding from Creaegis and existing investor WestBridge Capital.
