‘We have cutting-edge tools designed to optimise revenue generation’ : Rajan Malhotra, Commercial Director, Conrad Bengaluru

With over two decades of experience in sales and marketing, Rajan Malhotra, serving as the Commercial Director of Conrad Bengaluru, believes in creating unforgettable experiences and introducing innovative offerings for guests. In a conversation with Asmita Mukherjee, Malhotra discusses the dynamic shifts within the hospitality industry, the cutting-edge technology the property is using to optimise revenue management, and highlights Conrad Bengaluru’s dedication to crafting personalised guest experiences.

Could you provide insights into the current market trends shaping the hospitality industry?

The hospitality industry in India has rapidly evolved in recent years, embracing innovation and technology to enhance guest experiences. There is a focus on providing ultimate comfort and tranquility through culinary advancements and curated stays.

Currently, the industry is prioritising sustainability, eco-conscious practices, and health and wellness, while also offering personalized and locally immersive travel experiences. At Conrad Bengaluru, we have noticed a significant increase in guests visiting for both business and leisure purposes. Our property, conveniently located in the CBD area, caters to those seeking a convenient work stopover without missing out on the opportunity to explore the city’s rich heritage and tourist attractions.

What are the main sources of revenue for the property, and what strategies do you plan to implement to enhance revenue through diverse channels?

Our revenue is generated from several avenues, both online and offline. We are present on all major OTAs and GDS channels to provide optimum visibility to customers traveling to Bengaluru. Our banquet facilities and restaurant offers are also featured on numerous online platforms. Additionally, we have a dedicated sales team that reaches out to corporates, individuals, and allied services.
We offer various packages and services to different people since we understand that everyone’s demands are unique.

Rajan Malhotra, Commercial Director, Conrad BengaluruHow does your hotel approach revenue management, and what tactics have proven successful in maximising revenue streams?

We have cutting-edge tools designed to optimise revenue generation across multiple facets of hotel operations. The G3 RMS ensures intelligent revenue cycle optimisation for rooms, maximizing RevPAR by effectively managing demand across room types. Additionally, various tools are available to maximise opportunities in F&B catering outlets and ancillary revenues, allowing for a comprehensive approach to revenue enhancement.

As the Commercial Director, what new products or initiatives is Conrad Bengaluru introducing to stay ahead in the competitive hospitality landscape?

In today’s hospitality landscape, guests eagerly anticipate tailor-made experiences that cater to their specific preferences and needs. With this in mind, we continuously innovate by refining our stay offerings to ensure a personalised touch.

For bleisure travellers, for instance, our executive lounge provides an ideal, tranquil setting for work and meetings, complemented by a selection of culinary delights and beverages. After a busy day of work, guests can unwind and recharge at our spa, which offers rejuvenating treatments and services.

Families with children for example can expect engaging packages featuring exciting activities, allowing parents to enjoy some well-deserved relaxation, whether indulging in our crafted delicacies, unwinding at the spa, or a refreshing swim in our pool with stunning views of Ulsoor Lake, we make sure our packages curated are well suited for each guest.

At Conrad Bengaluru, we are committed to creating unforgettable experiences for our guests, constantly introducing new flavors and exciting events to ensure lasting memories and satisfaction.

What unique amenities does your hotel offer?

Located at the CBD, our hotel offers a prime advantage, making it an ideal choice for guests seeking quick work-related stopovers or families looking for convenient staycation options.

We are committed to staying innovative and keeping up with current trends and preferences. Our diverse range of restaurants offers a variety of delicious cuisines from Pan Asian and Mediterranean to inspired Indian and global culinary offerings. Right from MIKUSU’s Pan Asian cuisine to TIAMO’s Mediterranean delights, inspired Indian delicacies of Indian Durbar to the global culinary offerings of Caraway Kitchen, our centrally located hotel ensures a feast for every palate.

Additionally, our spa provides a relaxing sanctuary with a wide selection of rejuvenating treatments. We provide a wide selection of options tailored to help guests within the city to unwind and relax from all the hustle and bustle in Bengaluru.


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