Allied Blenders and Distillers Limited (ABDL) launched ZOYA in its new premium brands vertical. Zoya Special Batch Premium Gin is made from 100% grain and natural spirits, with delicate Juniper and 12 finest botanicals to give it a beautiful, fresh and unique finish. Zoya’s intriguing combination of herbs, fruits and spices make it perfect as a sipping drink or a companion for Gin & Tonic, Gin & Soda, Gin & Sonic as well as cocktails.
Alok Gupta, Managing Director, ABD said, “I am delighted to announce our latest launch, Zoya Special Batch Gin under the ‘PremBrands’ vertical. The newest addition to our portfolio, is not just an exceptional product experience but also a testament of our efforts to a higher value portfolio.”
Commenting on the launch, Bikram Basu, Chief Strategy and Marketing Officer, ABD, said “Zoya, the name stands for joie de vivre. It invites you to live, love, rejoice, with a beautiful blend of the finest juniper and 12 expertly selected botanicals. The craftsmanship of Zoya will not only find its way with gin enthusiasts, but also help grow the category.”
Zoya Special Batch Premium Gin will launch first in Gurgaon and will subsequently move to Maharashtra and other major cities in the country. A 750ML bottle of Zoya Special Batch Premium Gin will at a MRP of Rs.2200/- in Maharashtra. The brand will also be available for global markets at the earliest.