Bira 91 announced the second phase of ‘Imagined in India’, a portfolio of three new limited-release beers – Fest Oktoberfest Lager, Fireworks Hoppy Wheat, and Diwali Vintage Scotch Ale. These limited release beers have been crafted as the perfect companions for the festive season and are set to elevate the celebrations across the country.
Keeping the ‘Imagined in India’ tradition intact, Bira 91 has continued its collaboration with emerging artists for designing the beer packaging for the second phase of the series, to celebrate the booming creative spirit in the subcontinent. Moreover, the brand has taken its tradition of collaborations up a notch this time by collaborating with Warner Bros. Discovery Global Consumer Products to launch – limited release Oktoberfest Lager beer inspired by the HBO Original series House of the Dragon, the successor series to Game of Thrones.
Commenting on the launch, Ankur Jain, Founder, and CEO, of Bira 91 said “After the massive success of the first phase, we are thrilled to launch the second phase of ‘Imagined in India’ portfolio, furthering our proposition of bringing experimental and flavorful beers to Indian consumers. Our brewers have used never-seen-before ingredients like peated malts to bring a unique combination of flavors that is apt for the upcoming festive season and celebrations.”
He further added, “Bira 91 and the House of the Dragon coming together is the perfect recipe for a blockbuster! We are delighted to partner with Warner Bros. Discovery Global Consumer Products and celebrate the ongoing popular series House of the Dragon with the launch of our limited release beer, ‘Fest’. With Diwali Vintage, we bring India’s first scotch ale, a perfect partner for the festive celebrations and we take the festivities a notch above with Fireworks, which is a truly unusual take on wheat beers.”
Phase two of ‘Imagined in India’ Limited Release beers will be available in 330ml bottles and 500ml cans across Mumbai, Bengaluru, Delhi, and Pune.