Callebaut, renowned for its authentic Belgian chocolates announced its continued collaboration with acclaimed Chef Arvind Prasad as their brand ambassador in India for the second consecutive year. This partnership holds significant importance for Callebaut as it aims to fortify its connections with partners and showcase the diverse applications of its products.
Over the past year, Chef Arvind has represented the brand across several platforms. Some key highlights of last year are representing Callebaut at prominent events like India’s largest trade show, Aahar in Delhi, engaging with the chef community and influencers in the food industry, and participating in the CIBUS Parma trade show in Italy representing India.
Commenting on this, Chef Arvind, said, “In my culinary journey, I’ve worked with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is its workability, versatility, and unique Belgian Chocolate taste, enabling me to craft my best creations.”
For Diwali this year, he has conceptualized ‘Diya,’ an egg-free creation that pairs the richness of dark chocolate with saffron and a blend of nuts. He noted, “For this creation, I really wanted to create an indulgent dessert, pairing Belgian Chocolate with ingredients synonymous with Indian festivities, in this case, a blend of pistachios, almonds, and cashews, which are used extensively for Diwali gifting.”
Discussing the brand’s growth and the ongoing partnership with Chef Arvind, Dhruva Sanyal, Managing Director of India for Barry Callebaut, stated, “Our focus is on expanding our reach among the chef’s community and promoting the Finest Belgian Chocolate across India. The collaboration with Chef Arvind has been incredibly fruitful, drawing attention to our Callebaut brand and integrating its products into well-known hospitality brands across India. We eagerly anticipate Chef Arvind’s extensive pastry expertise and reputation to elevate Callebaut’s brand awareness and market share.”
This year, Chef Arvind is scheduled to conduct several masterclasses, with the first interaction scheduled at the Bakery Business Show in Mumbai at the Jio World Convention Centre on 29th November 2023.