HBI Staff | Mumbai 
Accor has selected IDeaS as its global revenue management software (RMS) provider for its expansive brand portfolio comprising over 5,600 hotels across more than 110 countries. The decision reflects Accor’s strategic move to fortify its revenue management strategy through technology adoption, aimed at gaining a competitive edge and delivering enhanced value across its diverse global footprint.
Leveraging IDeaS, Accor aims to future-proof its revenue management approach, ensuring it remains adaptable and effective in an ever-evolving market landscape. The collaboration between the two entities is poised to yield several benefits, including notable growth in Revenue per Available Room (RevPAR) and Revenue Generation Index (RGI) within the hotels already integrated into the system.
The partnership extends beyond mere software provision, encompassing tailored revenue solutions designed specifically to address Accor’s unique requirements and the complexities of its expansive hotel portfolio. This comprehensive suite of revenue management tools maximizes expertise, economies of scale, and financial returns for Accor.
IDeaS emerges as an ideal partner for Accor’s revenue management transformation, boasting scalability and innovative capabilities essential for shaping the future of the hospitality market. With a focus on holistic revenue optimization, IDeaS brings market-leading automation and pricing strategies to Accor’s diverse brand portfolio, enhancing its competitiveness and profitability in the industry.
“We are thrilled to be selected as a global partner to drive Accor’s commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide,” said Ravi Mehrotra, Cofounder/Chief Scientist, IDeaS. “In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS’ market-leading automation, pricing approach, and a singular focus on holistic revenue optimization to Accor’s diverse brand portfolio.”
Karelle Lamouche, Chief Commercial Officer, Accor, Premium, Midscale & Economy brands, said, “We are driven to provide our owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance. As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel revenue management system secures our sustainable commercial growth, with demonstratable RevPAR and RGI growth. The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint.”
