Asmita Mukherjee | Hyderabad 
American Brew Crafts, a home-grown beer manufacturing company, has recently launched its flagship brand BlockBuster beer. The brand is now mulling rapid expansion across Jharkhand, Chhattisgarh and Odisha by next month and across Gujarat, Delhi, West Bengal and North Eastern part of the country (Sikkim, Manipur, Nagaland) by next year. In a conversation with Hospitality Biz, Srikanth Naraparaju, Chief Strategy Officer, American Brew Crafts mentioned that due to the positive response received by the brand from the consumers, such a huge and rapid expansion across the country has been planned. “We started with the two markets of Telangana and Andhra Pradesh, and now we are contemplating expansion in 6 more markets. We want to explore more places, regions and the aim is to make people aware of our brand.” The brand has already established a strong presence in AP, Telangana, Goa, Pondicherry (Karaikal, Yanam) and Andaman.
The brand which has a capacity of 6 lakh cases per month across Telangana and Andhra Pradesh, holds a total of 5% market share in both states. Naraparaju informed that the soon-to-be-launched products in their pipeline are Ultra-Strong beer and Ultra-Lager beer under its premium variants, Seltzers-low calorie beer in cranberry, lemon, ginger, mango peach flavours, and Beeryani Beer. “We are also re-launching our wheat ale called Flying Monkey. We plan to get into more premium spaces” he added. With this, the brand is targeting 5 million cases by FY23-24.
