Asmita Mukherjee | Hyderabad 
Hitchki – a fusion of nostalgia and modernity, has become a culinary landmark by offering an innovative dining experience. Known for its Bollywood-inspired themes and creative fusion of traditional Indian flavors with contemporary culinary techniques, Hitchki’s menu is carefully curated to balance customer appeal and business profitability. In an exclusive interview with, Abheet Singh, Head of Brand and Marketing, Mirah Hospitality, Asmita Mukherjee delve into Hitchki’s strategic approach to menu planning, introduction, exploring how customer data, market trends, and innovative ideas shape the restaurant’s dynamic offerings.
How does Hitchki ensure that its menu is not only appealing to customers but also profitable for the business?
At Hitchki, we carefully curate a menu that strikes a chord with our patrons on a nostalgic level, all the while maintaining profitability through innovative and fusion cuisine. Our team of chefs expertly blends traditional Indian flavors with modern twists, creating dishes that evoke fond memories while exciting the taste buds. Our fusion dishes are a cornerstone of this approach. Our chefs continuously innovate, experimenting with new flavor combinations and presentation styles. This keeps our menu dynamic and ensures there’s always something new for our guests to enjoy. In essence, Hitchki’s menu is a harmonious blend of nostalgia, fusion, and creativity, appealing to our guests’ hearts and taste buds while ensuring the business thrives.
What types of customer data does Hitchki collect to inform its menu decisions?
We collect a variety of customer data to refine our menu, including purchase history, feedback forms, social media interactions, and in-store surveys. This data helps us understand our customers’ preferences, dietary restrictions, and emerging trends. By analyzing these insights, we plan and make informed decisions about which dishes to introduce, modify, or retire, ensuring our menu remains relevant and appealing.
What methods does Hitchki use to gather and analyse customer feedback?
Hitchki, like many modern restaurants, employs a variety of methods to gather and analyze customer feedback. These methods include monitoring online reviews and ratings on platforms such as Google Reviews, Yelp, Zomato, and TripAdvisor; tracking mentions, comments, and reviews on social media platforms like Facebook, Instagram, and Twitter for real-time customer sentiment analysis; and distributing digital or physical surveys via email, the restaurant’s website, or QR codes on receipts or tables. Additionally, Hitchki uses loyalty programs to incentivize regular customers to provide valuable feedback, engages in table touching where managers or staff interact with customers during their visit to gather immediate feedback, and utilizes customer relationship management (CRM) systems and analytics tools to track and analyze feedback data, helping to identify patterns and trends over time.
How does this feedback directly impact menu development and overall customer satisfaction?
Customer feedback is a cornerstone of our menu development process. It helps us identify popular dishes and cocktails, discover new flavour preferences, and understand areas needing improvement. By acting on this feedback, we can refine our menu to better align with our customers’ desires, ultimately enhancing their dining experience.
How do these trends influence your approach to menu design and customer experience?
Trends play a significant role in shaping our menu design and overall customer experience. By staying attuned to emerging trends and customer preferences, we can introduce innovative special menu that excite and delight our guests. This trend-focused approach also extends to our restaurant ambiance and service style, ensuring a cohesive and memorable dining experience. Our goal is to create a dynamic environment where customers feel both nostalgic and adventurous, enjoying familiar flavors with a modern twist.
What are Hitchki’s future plans for menu development and expansion?
Looking ahead, we plan to continue our focus on innovation and customer-centricity. This includes expanding/introducing seasonal and regional specials and exploring new culinary techniques. Additionally, we are exploring partnerships to enhance our sustainability efforts. As we grow, we aim to bring the Hitchki experience to more locations, each tailored to reflect the local culture while maintaining our brand’s unique Bollywood charm and appeal.
