HBI Staff | Hyderabad 
Glenmorangie, the luxury single malt from the house of Moet Hennessy India, was awarded ‘The Campaign Innovator’ award at the Icons of Whisky Awards 2024 held on the 20th April, at The Leela Palace, Gurugram. This esteemed accolade bestowed upon Glenmorangie reaffirms its status as a pioneer in the spirits industry.
Glenmorangie’s popular intellectual property, the Delicious Design Project 2.0, captivated the hearts and minds of luxury connoisseurs and enthusiasts alike. This groundbreaking initiative, born from Glenmorangie’s relentless pursuit of innovation and luxury, showcased the seamless fusion of Delicious Living and at-home celebrations. Central to this campaign was Glenmorangie’s collaboration with globally renowned designers Shivan & Narresh, resulting in the creation of ‘Delicious Living’—a limited edition collection of artisanal couches and home accessories redefining luxury for the discerning Indian consumer.
The unveiling of Delicious Living in December 2023 marked a momentous occasion, where Glenmorangie welcomed over 300 design and luxury aficionados to witness a transformative living room experience. Each piece within the limited-edition collection embodies the craftsmanship and ingenuity synonymous with Glenmorangie, echoing the journey of its luxurious single malt Scotch whisky from barrel to bottle.
Expressing her delight at the recognition, Smriti Sekhsaria, Marketing Director at Moët Hennessy India, said, “We are immensely proud to receive the Campaign Innovator award at the Icons of Whisky Awards 2024. The Delicious Design Project 2.0 exemplifies Glenmorangie’s unwavering commitment to pushing the boundaries of creativity and luxury, while staying true to our heritage of innovation.”
