ITC Hotels expands portfolio with signing of Storii Rishikesh in Uttarakhand

Embracing its asset-right growth strategy, ITC Hotels has announced the signing of Storii Rishikesh, located amidst the serene hillsides of Uttarakhand. Offering panoramic views of the river from elevated vantage points, Storii Rishikesh is poised to commence operations by 2026, promising to emerge as a scenic retreat in the region.

Set within a tranquil locale just an hour’s drive from Rishikesh, the 55-key property boasts well-appointed, spacious rooms, including suites with private plunge pools. In addition to banquet facilities and multiple dining options, the property will offer various recreational amenities. Surrounded by serene environs with stunning river vistas, Storii Rishikesh offers a serene escape from the bustle of urban life. Currently, ITC Hotels operates 9 properties in Uttarakhand, with 4 more in the pipeline across its diverse brands.

Anil Chadha, Chief Executive of ITC Hotels, expressed enthusiasm about expanding the Storii brand’s footprint nationwide. With existing brands like Welcomhotel, Fortune, and Welcomheritage firmly established across the country, the launch of Storii Rishikesh underscores the growing popularity of wellness and immersive guest experiences. Chadha highlighted Rishikesh’s appeal as a favored leisure destination, catering to diverse traveler preferences, from adventure sports to intimate gatherings.

Piyush Aggarwal, Director of Alokik Ganga Pvt. Ltd., emphasized Rishikesh’s burgeoning reputation as a leisure destination and expressed confidence in the partnership with ITC Hotels. Aggarwal affirmed that ITC Hotels’ expertise in delivering exceptional service, culinary excellence, and unparalleled hospitality will position Storii Rishikesh as a highly sought-after getaway in the future.

Storii represents a curated collection of boutique properties designed to meet the evolving needs of global travelers. Each property, whether nestled in breathtaking locales or steeped in historical significance, offers a unique experience, ensuring that the Storii brand continues to captivate travelers with its distinctive narrative.

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