Asmita Mukherjee | Hyderabad 
In a transformative era for Dubai’s hospitality and real estate sectors, ANAX Holding stands out under the leadership of Satish Sanpal, Chairman, ANAX Holding. Through its two flagship divisions, ANAX Hospitality and ANAX Developments, the company is pioneering projects that blend sustainability, innovative concepts, and luxury experiences to strengthen Dubai’s reputation as a global tourism and lifestyle destination.
“ANAX Hospitality is all about innovation, sustainability, and elevated guest experiences, with a strong focus on redefining luxury,” says Sanpal. This vision is tightly integrated with ANAX Developments, its sister subsidiary, as both entities work synergistically to reshape Dubai’s luxury real estate and hospitality landscape. “Together, we’re creating vibrant communities,” Sanpal explains, “positioning Dubai as a global leader in luxury and innovation.”
ANAX Hospitality has reached significant milestones, including its innovative nightlife and dining venues, with plans to introduce a new F&B concept inspired by Japanese hospitality. “We are blending sustainability and exceptional guest experiences to bring something truly unique,” Sanpal says, emphasising that the expansion into Asia and the Nordic countries provides valuable insights for integrating best practices in sustainability. “Our approach aims to redefine luxury hospitality in Dubai,” he asserts, hinting at more high-caliber venues to come.
Among ANAX Hospitality’s flagship concepts is Secret Garden – Vii, a nightclub divided into The Terrace, The Lounge, and The Nightclub, each with a distinct ambiance. “Each space has a unique vibe,” Sanpal explains, describing how the immersive environment “transports guests into a world of mythos and fantasy.” Such multidimensional spaces set ANAX apart in Dubai’s competitive nightlife scene.
The concept of luxury has evolved significantly, particularly in the Middle East, according to Sanpal. “Luxury is no longer just about exclusivity; it’s about creating personalised, meaningful experiences,” he says. ANAX Hospitality is responding by blending cutting-edge technology with sustainable practices inspired by Asia’s dining culture and the Nordic approach to eco-consciousness. “We’re creating environments where luxury meets responsibility, ensuring a positive impact on both our guests and the environment,” Sanpal adds.
With ANAX Developments transforming Dubai’s skyline and ANAX Hospitality setting new benchmarks, these two arms of ANAX Holding are enhancing Dubai’s reputation as a premier destination for luxury and innovation. Sanpal observes, “Our dual approach strengthens Dubai’s appeal, making it a magnet for investors and tourists, as well as those who want to call Dubai their ‘new’ home.”
Consumer preferences have changed in recent years, with a marked shift towards experiences that weave together culture, innovation, and environmental consciousness. “People are looking for immersive experiences that leave a lesser footprint,” Sanpal says. ANAX Hospitality meets this demand by adopting farm-to-table and eco-friendly concepts that resonate on multiple levels with today’s conscientious consumers.
The pandemic underscored the importance of agility in hospitality. “ANAX Hospitality is embracing digital solutions and contactless technologies to enhance guest safety and convenience,” Sanpal explains. This agility also informs their architectural approach, as new projects focus on flexible spaces that adapt to evolving guest expectations.
Acknowledging the competitive environment, Sanpal is optimistic about the sector’s future. “By prioritizing innovation and sustainability, businesses can capitalize on Dubai’s mandate to attract tourists and investors,” he says. With this forward-looking mindset, ANAX Holding positions itself as a leader in both real estate and hospitality in Dubai.
ANAX Holding plans to launch several projects, including Vento Tower and developments in Meydan, Al Furjan, and Dubai Islands. “We are committed to setting new benchmarks in real estate and hospitality,” Sanpal affirms, pointing to upcoming ventures that will continue the company’s dedication to excellence and environmental stewardship.
Reflecting on his journey, Sanpal credits his success to a focus on adaptability and sustainable development. “It’s about spotting emerging trends and turning them into strategic opportunities,” he shares, underscoring the importance of innovation across all ANAX ventures.
