IHG Hotel & Resorts sweeps up a host of awards in recognition of its industry-leading IHG One Rewards loyalty program at the 2023 Freddie Awards

IHG Hotels & Resorts’ revamped global loyalty program, IHG One Rewards, has collected seven major accolades at the 2023 Freddie Awards in recognition of its industry-leading value and relevant benefits for members to enhance their stays. The Freddie Awards are among the travel industry’s most internationally acclaimed awards, recognising the top travel loyalty programs across hotels, airlines and credit cards.


IHG One Rewards was recognised as winner in the following categories:

Program of the Year – Middle East & Asia / Oceania
Best Elite Program – Middle East & Asia / Oceania
Best Redemption Ability – Middle East & Asia / Oceania
Program of the Year – Europe & Africa
Best Elite Program – Europe & Africa
Best Promotion – Europe & Africa
Best Redemption Ability – Europe & Africa

With a collection of 18 brands and more than 6,000 hotels in over 100 countries, IHG Hotels & Resorts was hard at work while the world was on hold – building its portfolio, repositioning itself in the industry with exciting new brands and partnerships, investing significantly, and taking loyalty to new heights.


Today, IHG One Rewards is an industry-leading loyalty program which is centred around its guests – giving them richer benefits and more ways to earn, all powered by leading technology on its new mobile app. Announced in April 2022, changes to the program included:


Faster Earn: a new tier and bonus point earning structure that allows members to earn more points faster and gain rewards sooner
Richer Benefits: enhancements and member benefits now include:
Free Breakfast for Diamond Elite members as a Welcome Amenity choice
Exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members
More opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members)
Exceptional Choice: recognising that not all members want to use their points in the same way, IHG One Rewards introduced Milestone Rewards: a new, technology-enabled platform allows members to choose the rewards that matter most to them (starting at just 20 nights stayed), including bonus points, $20 food & beverage rewards, confirmable suite upgrades and annual lounge memberships


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