HBI Staff | Hyderabad 
According to KED Global, the battle between Samsung Electronics Co. and LG Electronics Inc., two prominent players in the global hospitality TV market, is extending into the realm of premium quality TVs.
According to technology research firm Omdia, global shipments of hospitality TVs are projected to reach 3.9 million units this year, marking an 11.9% increase from the previous year. By 2024, it is estimated that shipments will exceed 4.3 million, surpassing the 4 million milestone for the first time.
LG dominated the global hospitality TV market last year with a 32.7% market share, maintaining its position as the leader for two consecutive years. Samsung followed closely behind as the second-largest player with a 27.7% market share.
Hospitality TVs are specifically designed for hotel guest rooms and common areas, offering premium features such as curated amenities, information on nearby attractions, and access to available movies. These TVs are often compatible with guests’ smart devices, enabling seamless content sharing. With tailored content programs for hotels, hospitality TVs generate higher profits compared to standard televisions.
LG aims to increase its market share in this segment by introducing the world’s first hospitality TV embedded with AirPlay, a system developed by Apple Inc. that allows users to connect their iPhones or iPads to the TV and share content across devices. The home appliance giant plans to unveil this premium TV at the Hospitality Industry Technology Exposition & Conference (HITEC) in Toronto, Canada, scheduled from June 26 to 29. The TVs will initially be released in the US and Canadian markets in the second half of 2023.
Meanwhile, Samsung is focusing on overseas sales of micro light-emitting diode (LED) displays. The company has recently installed ultra-high resolution displays in 795 guest rooms at Atlantis the Royal, a renowned resort in Dubai that opened earlier this year. Notably, this marks the first implementation of Samsung’s micro LED display, known as “The Wall,” in the Middle East and North Africa region. The Wall is integrated into the Royal Mansion, the resort’s most luxurious guest suite.
