In the heart of Arunachal Pradesh, Tawang is emerging as one of India’s most sought-after border tourism destinations. Spearheading this transformation is Vivanta Tawang, a luxury property managed by the Indian Hotels Company Limited (IHCL). Under the leadership of Sandeep Makroo, General Manager, the hotel is setting new benchmarks in luxury, sustainability, and community engagement while showcasing the untouched beauty of the region. In an exclusive conversation with Asmita Mukherjee, Makroo outlines the challenges, opportunities, and vision behind this groundbreaking project.
“Tawang’s pristine landscapes and cultural richness uniquely position it as a rising star in India’s tourism landscape,” says Sandeep Makroo, General Manager, Vivanta Tawang. While destinations like Leh and Ladakh have long dominated border tourism, Makroo believes Tawang is set to emerge as a compelling alternative.
“India’s border regions remain largely untapped compared to established destinations,” he explains. “Tawang, with its breathtaking beauty, strategic location, and cultural depth, offers an unmatched experience for travelers seeking adventure and serenity. This makes it an ideal destination for a luxury brand like Taj to pioneer and transform into a must-visit location.”
Makroo believes that Tawang aligns perfectly with evolving travel preferences in India. “As disposable incomes rise and travelers seek exotic locations to create unforgettable memories, Vivanta Tawang stands out. It offers the perfect blend of adventure and serenity, catering to the desires of today’s discerning tourists.”
Running a luxury hotel in such a remote area comes with its own set of obstacles. “Transportation, staffing, and sourcing supplies are some of the key challenges,” Makroo acknowledges. “However, our commitment to quality and creativity allows us to overcome these hurdles.”
He elaborates, “Finding the right people is vital, especially in a remote location. We’ve built a team of dedicated professionals passionate about delivering the true upper-upscale experience Vivanta is known for. Additionally, we’ve forged strong relationships with trusted suppliers to ensure high-quality materials are always available. We’ve also embraced sustainable practices, minimizing our environmental footprint while respecting the local ecosystem.”
Despite the challenges, Makroo remains optimistic. “The remoteness of Tawang allows us to offer a truly unique and exclusive experience. This is a rare privilege, and we wouldn’t trade it for anything.”
While Tawang’s proximity to the China border often raises concerns, Makroo paints a different picture. “Tawang is one of the most peaceful areas in the country. Border posts like Bumla, Zimithang, and the Holy Waterfalls are not only safe but also offer picturesque landscapes that attract travelers.”
Makroo points out that while logistics can be a hurdle today, improvements are underway. “Infrastructure development is a game-changer. The recently opened Sela Tunnel, the world’s longest two-tube tunnel at 4,000 meters, has significantly reduced travel time and ensures year-round connectivity.”
“MICE is a crucial component of our business,” Makroo explains, emphasizing the significance of a balanced segment mix for a property’s success. “Tawang holds immense potential as an exotic destination for corporate retreats and wedding planners. With the ongoing infrastructure development, Tawang is rapidly becoming a top choice for such events, and I’m confident it will emerge as one of the most sought-after destinations for MICE in the near future.”
He adds, “The combination of stunning landscapes, cultural richness, and the exclusivity of Tawang offers an unmatched setting for both business and leisure events. We are already seeing an increasing interest from organizations and planners looking for something truly unique.”
Understanding the challenges of road connectivity and weather, the property has gone the extra mile to ensure a seamless travel experience. “We offer transport assistance, including reliable pick-up and drop-off services, and partner with local drivers who understand the terrain,” Makroo shares. “Our weather-resilient infrastructure ensures guests are comfortable regardless of external conditions.”
He reveals a unique practice, “We maintain real-time communication with our guests throughout their journey, providing constant support until they safely arrive at their destination. This personalized service underscores our commitment to guest safety and satisfaction.”
Makroo is enthusiastic about the potential for tourism in the region. “Arunachal Pradesh is a treasure trove of pristine landscapes, cultural heritage, and diverse wildlife. It offers an off-the-beaten-path experience that appeals to modern travelers seeking authenticity and tranquillity.”
He sees Vivanta Tawang playing a pivotal role in this growth. “By providing world-class services, we’re elevating the experience for travelers and making the region more accessible and appealing. Our presence also inspires confidence among domestic and international tourists, encouraging them to explore this untouched paradise.”
The property has also developed eco-friendly travel packages and adventure experiences. “These initiatives cater to eco-conscious travelers and adventure enthusiasts, positioning Arunachal Pradesh as a key destination for nature and adventure tourism.”
Makroo envisions Tawang as a cornerstone of sustainable tourism. “Vivanta Tawang will be more than just a hotel; it will be a catalyst for the development of Arunachal Pradesh’s tourism sector. Through infrastructure investments, heritage promotion, and community engagement, we aim to put this region on the global tourism map.”
He concludes, “Tawang has the potential to become one of the most sought-after destinations for both domestic and international travelers. As the region develops, Vivanta Tawang will continue to set benchmarks in luxury, culture, and sustainability, leaving a lasting legacy in the heart of Northeast India.”
“Vivanta Tawang is not just a destination—it’s a journey into serenity, adventure, and the untouched beauty of India’s Northeast,” says Makroo.
Asmita.mukherjee@saffronsynergies.in
