Asmita Mukherjee | Hyderabad 
Swizzle mocktails, headquartered in Bengaluru, aims to be accessible in over 1,000 locations and plans to extend its reach to new cities, by August 2024, bolstering its distribution network. The brand which has partnered with over 350 HoReCa clients such as Chung Wah, Mallika Biryani, Beijing Bites etc. crafted using 100% natural ingredients. Swizzle mocktails ensure a premium and authentic drinking experience for the audience seeking refreshing, alcohol-free beverages made from real fruits and herbs. Asmita Mukherjee spoke with Vrinda Singhal, Founder & CEO, Swizzle to know the company’s plans for the HoReCa market.
Given the rising demand for healthy beverages in the Horeca segment, how is Swizzle positioned to meet the needs of health-conscious consumers?
Swizzle is perfectly positioned to meet the needs of health-conscious consumers in the HoReCa (Hotels, Restaurants, and Cafés) segment with its 100% natural mocktails. These beverages are free from artificial flavoring and colors, aligning with the growing consumer demand for clean, healthy ingredients. Swizzle’s commitment to natural ingredients ensures that health-conscious consumers can enjoy their drinks without compromising on quality or health benefits.
Please tell us about your product line.
Swizzle offers a diverse and refreshing product line crafted with 100% natural ingredients. Our Virgin Mojito is a crowd favorite, made with fresh mint and lime to deliver a classic, zesty taste. For those who enjoy a fruity twist, the Triple Berry mocktail blends real strawberries, blueberries, and raspberries, offering a delightful burst of flavors. Our Blue Lagoon, made with real blue curaçao and citrus, transports drinkers to a tropical paradise with its refreshing and vibrant profile. Our Desi Lemonade stands out, infused with authentic Indian lemons and herbs, providing a tangy and invigorating drink that pays homage to traditional Indian flavours. Swizzle’s commitment to using real fruits and herbs ensures a premium and authentic drinking experience, catering to a broad audience seeking refreshing, alcohol-free beverages.
What are the investment and expansion plans you have for Swizzle for FY25-26?
We are planning to raise a Pre-Series A funding round to secure INR 7Cr. This capital will be used to enhance product development, increase production capacity, and expand marketing efforts. Also, we plan to raise Series B funding of INR 100Cr in FY26. We are exploring partnerships with key industry players to co-develop new products and penetrate new markets. We aim to expand its market presence to Europe and Asia by the end of FY26. This includes setting up distribution channels, local partnerships, and marketing campaigns tailored to these regions. Along with this, by the end of this fiscal year, we plan to launch same day delivery in all the tier 1 cities of India.
Does Swizzle provide Horeca partners with special pricing, promotional materials, or marketing support to incentivize them to stock Swizzle products?
Yes, Swizzle provides HoReCa partners with special pricing, promotional materials, and marketing support to incentivize them to stock Swizzle products. These incentives include bulk purchase discounts, custom promotional campaigns, point-of-sale displays, and co-branded marketing efforts. This comprehensive support helps HoReCa partners effectively market Swizzle products to their customers and increase sales. Not only that but Swizzle also offers training and support to HoReCa staff to ensure they can effectively recommend and promote the mocktails.
How does Swizzle plan to expand its Horeca partnerships beyond Bangalore and into new cities across India?
Swizzle plans to expand its HoReCa partnerships beyond Bangalore by implementing a targeted outreach strategy. This includes identifying and approaching Key players in the market, participating in industry trade shows and events, and leveraging its existing network to secure introductions and referrals. Additionally, Swizzle will employ regional sales teams to provide personalized support and build relationships with local HoReCa businesses, ensuring a smooth and successful expansion into new markets across India.
