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      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Breaking Barriers and Leading with Excellence: Women in Hospitality

      March 7, 2025

      Indian Hospitality Industry Poised for Continued Growth in 2025

      January 15, 2025

      ‘India’s non-metro cities are at the heart of the country’s hospitality growth, offering immense potential and untapped opportunities’

      October 8, 2024

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      Timbertales Coorg Aims to Become South India’s Top Luxury Resort

      March 6, 2025

      ‘Evolving client preferences drive demand for hybrid capabilities, immersive experiences, and personalised touches’ : Prithvi Pal Singh

      May 17, 2025

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      Culinary Art India 2025: A Celebration of India’s Evolving Hospitality Landscape

      March 7, 2025

      ProWine Mumbai 2024: A Toast to Excellence in Wine and Spirits

      December 4, 2024

      7th AHP Hospitality Excellence Awards Celebrating Innovation, Diversity, and the Future of Hospitality

      July 26, 2024

      IHC-IIHM International Hospitality Day Awards celebrates the Glamorous Hospitality Industry of Mumbai

      July 5, 2024

      ‘Guests today seek an overall experience rather than just good food or stay‘: Chef Satyakumar GV, Executive Chef, Sheraton Hyderabad Hotel

      January 28, 2025

      Young Chefs from 50 Nations to Compete at 11th International Chef Olympiad, Feb 2-8, 2025

      January 28, 2025

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Food Trends Predictions for 2024

      November 24, 2023

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      ‘We plan to drive higher RevPAR and occupancy through dynamic pricing, targeted marketing campaigns, and expanding corporate tie-ups’: Manoj Jangid

      March 29, 2025

      Balancing Luxury and Sustainability

      May 14, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

      Luxury Hospitality in India: A Market on the Rise

      December 3, 2024

      Redefining Indian hospitality, the TECH way

      June 6, 2024
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      The Cart or the Horse?

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      Culinary Tourism in India: A Global Perspective

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      M+A+S=H

      April 6, 2024

      What is the most important part of developing a risk management plan for a hotel?

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      HOTELS, HOSPITALS AND OPPORTUNITIES

      August 24, 2022

      Role of Facility Management in Experiential Tourism: Shaping Unforgettable Journeys in India

      September 27, 2023

      Occupancy Upsurge: Reinvigorating Business

      June 16, 2022

      Lessons from 20:20 for 2020

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      Legal Obligations of Lost Properties – Infra Hospitium

      December 30, 2019
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      SulaFest 2025 Kicks Off Its 14th Edition

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      April 24, 2024

      WIPS-Nashik revived by Govt of Mah, HRAWI applauds the move

      January 23, 2024

      Salty Nerd Vodka Launches in UAE, Goa & Karnataka

      May 19, 2025

      Loca Loka Tequila Wins Gold and Silver at 2025 SFWSC

      May 19, 2025

      Indian Liquor Makers to See Over 10% Revenue Growth in FY26

      May 18, 2025

      Karnataka Increases Beer, Liquor Prices by 5% in 4th Hike In 2 Years

      May 18, 2025

      F&B major FSIPL announces 8 New Products

      October 19, 2022

      The Health Factory startup raised INR 2 crore expanded seed funding

      August 22, 2022

      Sattvik Certifies Indian Beverages Company VARAHI Pvt Ltd

      August 22, 2022

      Cold Chain Storage & Supply to Boost the Consumption of Frozen Poultry

      May 5, 2020

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      UNESCO New Delhi seeks for expression of interest for catering services

      March 19, 2024

      ‘HoReCa Channel Contributes 80-85% of Real Good Chicken’s Revenue’ : Abhay Parnerkar, CEO, Godrej Tyson Foods

      August 30, 2023

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      ‘We are planning to raise around INR 25 cr within 8-10 months’ : Krunal Oza, Founder & CEO of Hustlers Hospitality

      September 2, 2022

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Glocal Junction: Lifting modern Indian cuisine to new heights

      January 10, 2023

      Little Italy Hyderabad: An Italian gastronomic paradise nestled amidst Jubilee Hills

      December 7, 2022

      ‘Shoyu’ Brings Modern Asian Flavors to Hyderabad

      March 7, 2025

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Firewater Neo Bar and Kitchen Sparks Culinary Magic in the Financial District

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Kolkata Orders Rooftop Restaurants Closed After Hotel Fire

      May 8, 2025

      Yi Jing at ITC Kohenur Offers a Culinary Escape with New Summer Menu

      May 7, 2025

      18% GST on Meals in Specified Hotels Elevates Dining and Event Costs

      April 14, 2025

      Clara Beach Haven Opens in Goa, Blending Art, Elegance, and Culinary Excellence

      April 7, 2025
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      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Hyatt India collaborates with CII & EHL to launch Vocational Training across its properties in Delhi, NCR and Lucknow

      July 25, 2024

      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

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      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025

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      ‘We focus on equipping students with essential skills‘

      May 6, 2024

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      March 26, 2025

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      September 27, 2024

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      HPMF to celebrate 14th Anniversary with Awards in Lucknow and Ayodhya Dham

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      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      Hafele Introduces India’s First One Touch Cabinet Mechanism

      January 30, 2024

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      Celebrated Chef Anton Mosimann Awarded with Swiss Culinary Merit of Honor

      July 25, 2021

      HRAWI organises FSSAI’s latest FoSTaC Programme in Mumbai

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      HRAWI organises Fire Marshals Training Programme

      April 17, 2019

      HRAWI organises fire safety training for hotels & restaurants in Mumbai

      March 20, 2019

      Hyatt and Quimera Energy Efficiency wins the AEE’s Western Europe Region Energy Project Award 2018

      November 9, 2018

      Rajj Tandoors Redefines Tandoor Cooking with Global Vision and Chef-Centric Innovation

      May 12, 2025

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      GRAFF Unveils the Futurismo Collection for the Kitchen

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      EssEmm Corporation launches Cosmos Nut Butter Grinder

      August 4, 2022

      HPMF Signs Landmark MOU with WineGAI

      March 30, 2025

      HPMF and ICF Join Forces to Transform India’s Hospitality Sector

      March 7, 2025

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      Global Revenue Forum 2023 to host Opportunity 2023

      January 12, 2023
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    Home » ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida
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    ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

    Asmita Mukherjee | HyderabadBy Asmita Mukherjee | HyderabadJanuary 15, 2025No Comments3 Mins Read
    Anirban Sarkar, General Manager, Radisson Blu Greater Noida
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    Asmita Mukherjee | Hyderabad 

    As the winter season approaches, it marks the beginning of India’s busiest and most vibrant wedding season, with 75% of auspicious Hindu wedding dates, or “Saya dates,” clustered in this period. For Radisson Blu Greater Noida, this presents not just a business opportunity but a challenge to manage the surge in demand while maintaining the standards of unmatched hospitality. Anirban Sarkar, General Manager, Radisson Blu Greater Noida, reveals how the property is poised to meet these demands while staying ahead in India’s dynamic hospitality landscape.  

    The systemic shift of the Indian wedding industry from the unorganized to the organised sector has created unprecedented opportunities for hotels. According to Sarkar, the hotel achieved its highest-ever revenue in Q3 2023 (October–December), which marked a turning point. This year, the property is set to surpass those numbers with a projected 17–18% revenue growth. “After clocking the best-ever sales, to further improve by 17–18% the very next year is kind of unprecedented,” he shares.  

    Weddings now go beyond the traditional reception, with pre- and post-wedding events such as Mehendi, Sangeet, and bachelor parties becoming revenue multipliers. Sarkar emphasises that these smaller events often generate more income collectively than the main ceremony. “These events, coupled with room bookings, make weddings a substantial revenue driver,” he explains. To capitalise on this, Radisson Blu Greater Noida has introduced comprehensive packages that include bridal grooming, salon services, transport, and even customised gift hampers, ensuring an all-inclusive experience for wedding guests.  

    Large-scale Indian weddings are synonymous with elaborate buffets, often leading to significant food wastage. The hotel has implemented measures like mono-portioned servings, live counters, and smaller buffet refills to minimize wastage while maintaining quality. “Despite a substantial increase in food costs, we have managed to control wastage effectively, keeping our food cost percentage steady,” Sarkar notes, emphasising their commitment to sustainability without compromising quality.  

    While weddings dominate the winter season, the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment remains a key revenue contributor, accounting for 60–65% of overall business. Sarkar highlights the property’s strategic location near the India International Expo Mart in Greater Noida as a major advantage. Despite competition from new venues like Pragati Maidan and the New Delhi Dwarka convention center, the MICE business has remained strong.  

    The hotel expects an 80% occupancy rate in H2 2024–25, with November and February being the busiest months. Sarkar credits proactive revenue management for a projected 15–16% increase in average daily rates compared to the previous year.  

    Radisson Blu Greater Noida differentiates itself by focusing on quality over quantity. “We avoid large, noisy weddings and cater to smaller, bespoke events,” Sarkar says. This approach not only enhances guest satisfaction but also ensures minimal disruption to corporate clients. The property has also upgraded its infrastructure and formed strategic partnerships with vendors to offer customised experiences that resonate with modern clientele.  

    India’s hospitality industry is evolving rapidly, driven by trends such as digital transformation, sustainability, and a surge in wedding-related travel. Radisson Blu Greater Noida is embracing these changes by upgrading IT infrastructure, integrating SaaS solutions, and offering carbon-compensated meetings. The property has also designed curated travel experiences for business travelers, leveraging nearby destinations to enhance guest stays.  

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    • Asmita Mukherjee | Hyderabad
      Asmita Mukherjee | Hyderabad

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    Anirban Sarkar General Manager Radisson Blu Greater Noida
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    Asmita Mukherjee | Hyderabad

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