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You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers correctly. Sometimes what matters to get things right is advice on what you should not do to be successful with your voucher marketing. Here are some of the most common mistakes hoteliers make when it comes to gift voucher marketing: Waiting for a special occasion or high season to sell vouchers Without an automated system, such as STAAH’s Voucher System, creating and selling gift vouchers can become very tedious for hotel staff to…
India’s first École Ducasse campus is all set to host its culinary workshop on Kayastha cuisine at its world-class institute in Gurugram. The masterclass, presented by École Ducasse India in collaboration with Rocky Mohan’s Chef Pin, will be held on Saturday, 17th September at the ISH campus. The five-hour workshop is for all those keen to know about Kayastha communities through cuisine, and discover the authentic history of their food. The menu for the day has been specially curated by the founder of Chef Pin, food connoisseur and author, Mr. Rocky Mohan. Known for its distinct cooking techniques like…
Hospitality firm Stay Vista Pvt. Ltd on Tuesday said it has raised INR 40 crore in a Series B funding round led by existing investor DSG Consumer Partners, with participation from Capri Global and CA Holdings. The company has nearly 500 villas and homes on its platform in close to 50 locations in the country. The fund raise is likely to accelerate growth, co-founder Amit Damani said. “We want to scale from a revenue of ₹120 crore per annum to over ₹1,000 crore in the next 3-4 years. For this, the company would like to have about 2,500 homes in the portfolio,”…
Institute of Bakery & Culinary Arts (IBCA) announces admissions for their various Programs. This unique program offers a glimpse into life of an IBCA student and provides the opportunity to get an insider’s guide into the exciting world of hospitality and culinary arts. IBCA is a leading institute in teaching and learning for comprehensive Bakery and Culinary programs with national and international certificates. Accredited with City & Guilds (London), Tourism and Hospitality Skill Council, India (THSC), and National Skills Development Corporation, India (NSDC). The following courses are available in the IBCA institute with their respective duration: 18 months Advance Course in…
Much more needs to be done to blend hospitality and medical institutes in the wake of growing medical tourism When a newbie three-star hotel in Delhi leased itself into a maternity hospital, there was hardly a flutter since this happened in the throes of a stumbling economy following the Covid conundrum. However, the opportunities for the hospitality industry that simmer within the medical business need to be given a closer look. Medical tourism is big business and understandably, given its rather distinct character, remains on the fringe of tourism sensibility and understanding. This has got to change. Just recently, the…
But, what are the features of a hotel channel manager that make it great? Connection speed, integrations, reliability, user interface … the list of features a good channel manager has are quite long (pssst … see STAAH’s channel manager features to know what a good channel manager should have). Top of this features list is being “cloud-based”. What is a cloud-based channel manager? Any cloud-based application harnesses the power of the world wide web to be connected seamlessly and in real-time. For a channel manager that is cloud-based, this means the ability to connect from anywhere to update rates and…
The Tourism Industry of which Hospitality is a significant and large component is a key engine for economic growth and employment generation globally. In India, for the year 2019, the Industry contributes 9% to India’s GDP employing nearly 4.5 crore people and providing livelihoods to around 16 crore people. Tourism has been identified as one of the 5 key pillars of the Indian economy. India Tourism is fortunate to have Honourable Prime Minister as its biggest supporter and best brand ambassador – be it a call to the countrymen to travel domestically or to encourage Indians residing overseas to visit…
A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings. Try to strike a delicate balance between your OTA strategy and the direct booking strategy. Plus there are a lot of ways to increase your direct bookings without compromising your relationship with OTAs. Get creative with how you can add value to the guest, without breaking the terms of rate parity. This is advisable because many potential guests come to your website after they discover your brand on an OTA platform.…
No hotelier underestimates the marketing prowess of OTAs. Yet everyone recognises the high cost every OTA booking comes with. The popularity of online travel agents (OTAs) has always put accommodation providers in a difficult position. On one hand, their pervasive reach and high advertising budgets bring vital brand awareness for properties. Besides, many guests prefer the familiarity of booking through well-known OTA brands. Yet, this reach comes at a high cost. 15% – 20% for every booking. At times such as now when the industry is crippled by a virus, the expense is even harder to bear. So, how can…
To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement of the latest generation. Apple’s Watch records exercise, tracks our moves throughout the day, assesses the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cook’s “sitting is the new factor” line. Diana saves Steve Trevor who has crashed on Themyscira. He warns her of the great war, World War I, raging across the globe. Wonder Woman…
