Author: Prof. Satish Jayaram

Recent discussions last month at the 18th Annual Conference of Mystery Shoppers Professional Association Asia Pacific in Goa, provided the impetus to create this model. Challenges surrounding moving from classical to digital mode remain pressing. Yielding a part of established business activities to effective digital avatars today is obvious. The comfort of having mastered all known elements of a business in classical mode, will only remain an irrefutable insight. Creating tech-hybrid models suitable to market environments, target audiences etc. where they exist – rather than expecting them to materialize in your comfort zone, is now a critical priority. Instantaneous benefits…