HBI Staff | Mumbai 
Allied Blenders and Distillers win big with recognition in multiple categories.
Allied Blenders and Distillers (ABD) secured an impressive tally of 7 Golds at the 10th Edition of the Spiritz Conclave and Achiever Awards, 2023. ABD’s achievements reflected its unwavering commitment to excellence in the building of successful brands.
ABD’s unprecedented win at the awards function was for an array of 5 brands from its portfolio, in 7 key categories. They included top independent jury recognition for delivering quality blends, product debut of the year, smart packaging, innovation, promotions and market success.
Gold | Fastest-Growing Brand: ICONiQ White Whisky
Gold | Product Debut of the Year (Whisky): X&O Barrel Whisky
Gold | Product Debut of the Year (Brandy): Sterling Reserve Brandy
Gold | Brand Promotion Ground Space: Officer’s Choice Whisky
Gold | Liquid Tasting: Sterling Reserve Brandy
Gold | Liquid Tasting: Srishti Whisky
Gold | Packaging: ICONiQ White Whisky
Bikram Basu, Chief Strategy & Marketing Officer, ABD said, “Keeping a consumer-first approach helps us in delivering great products and brands. We are honoured to receive these unprecedented 7 Golds at Spiritz. It gives us the confidence and motivation to do better as we premiumise our portfolio.”
Arun Barik, Executive Director, said, “We take immense pride in the craftmanship of our blends in ABD as we compose them meticulously to touch the imagination of the consumers. It is heartening to see new blends like Sterling Reserve Brandy win top quality independent jury awards, and Srishti, an innovative whisky, with the goodness of curcumin at its core.”
