Morde, India’s leading B2B chocolate manufacturer, has unveiled its fresh brand identity and packaging at Aahar 2025, the International Food & Hospitality Fair in New Delhi, held from March 4-8. This milestone marks the company’s first major rebranding as it enters its fifth decade, signaling a new era of growth, innovation, and customer-centricity.
Founded in 1983 by Chairman M. Chandrakant Morde, the company began as a supplier to local bakeries and artisans. Over the years, it has grown into a trusted partner for three generations of customers, including some of the country’s top biscuit and ice cream brands. This rebranding reflects Morde’s evolution while staying true to its legacy of empowering its customers and delivering excellence in the chocolate industry.
Morde’s new brand identity is anchored in the theme of “Dream Higher,” inspiring customers to aim for greater success in their businesses. The updated logo and vibrant packaging showcase the company’s passion for quality and innovation. The design embodies Morde’s transformative journey from cocoa beans to exquisite chocolate creations and reflects its commitment to fostering creativity and aspiration among its clients.
The logo, symbolized by a bird in flight, represents the “flight of dreams,” capturing Morde’s aspirations and its dedication to helping customers achieve theirs. “Our new logo reflects the passion, pride, and pursuit of dreams that both Morde and our customers embody,” said Harshal Morde, Director of Sales and Marketing.
The rebranding comes in response to a significant shift in customer aspirations within the B2B chocolate market. Customers have moved beyond quality and value, seeking products that exude prestige, confidence, and a sense of artistry. Morde recognizes this evolution and aims to emotionally connect with its clients while continuing to offer exceptional chocolate.
Through initiatives like the Chocolate Academy, Morde has built a strong community and deep customer relationships, distinguishing itself from competitors. As the B2B market transitions from simple baking to gourmet artistry, Morde remains the ideal partner for culinary professionals who take pride in their craft.
Aahar 2025 serves as the perfect platform for Morde to introduce its revamped identity to a wide audience of industry professionals, distributors, and potential partners. The event aligns with Morde’s strategic growth plans and provides an opportunity to showcase its vision for the future, which includes expanding production capacity, global reach, product innovation, sustainability initiatives, and community engagement.
