HBI Staff | Mumbai 
Indian quick service restaurant (QSR) brand, Nothing Before Coffee (NBC), has inaugurated its 50th outlet in Malviya Nagar, New Delhi recently. This milestone presents a unique chance for patrons from various areas to savor premium, richly brewed coffee and beverages at affordable rates.
Founded in 2017 by childhood friends Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, the coffee brand was established with a dual emphasis on delivering superior quality coffee and crafting inviting environments. Since its inception, NBC has garnered a dedicated following in India. It has evolved into a symbol of excellence in providing exceptional coffee experiences to the customers not only in Jaipur but across 10 states and 26 cities. NBC distinguishes itself through its steadfast dedication to bringing delight with every sip.
Nothing Before Coffee presently boasts a network of 50 stores, with the company having introduced 25 new outlets in the fiscal year 2023-24 thus far. As the foremost coffee chain, it operates across 26 cities and has expanded into 8 additional cities this year, marking the highest-ever store expansion, as per a press release. NBC is looking to rapidly expand its presence in the coming years. NBC has a collaboration agreement with Building Brands for Tomorrow (BBFT), a leader in restaurant franchising and startup growth consulting. BBFT has a wealth of knowledge and expertise in helping restaurants and retail businesses acquire investors and expand their footprints through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing Before Coffee’s franchise network in India.
The store spans 550600 sq. ft. of retail space and offers ample indoor seating for coffee enthusiasts to relax, work, or socialize while enjoying their brews along with a diverse menu boasting over 100 meticulously crafted beverages, including the famed ‘Shrappe’ – a delightful fusion of frappe and shake. The brand’s core values, including offering 100% vegetarian options, embracing ‘global quality, local pricing,’ and catering to customers of all age groups, have solidified its position as a leader in the QSR landscape. Beyond the brew, NBC takes immense pride in its dedication to quality. Each outlet ensures top tier coffee beans and highly trained baristas, guaranteeing an exceptional coffee experience with every visit.
“As we embark on this monumental milestone, we are filled with gratitude for the unwavering support from our cherished patrons. The launch of our 50th outlet is not just a numerical achievement; it’s a testament to our commitment to crafting exceptional coffee experiences. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience. We believe in the power of coffee to bring people together, and we’re excited to share that
with our customers,” said Akshay Kedia, Founder & CMO of Nothing Before Coffee.
“The market is experiencing a significant demand for reasonably priced coffee, with very few brands catering to this segment on a nationwide scale. It fills me with great joy and pride to witness and support NBC’s transformation from nonexistence to prominence! Moving forward, the aim is to expand and enhance NBC’s presence across the entire Indian landscape,” said Rohit Singh, Founder, Building Brands for Tomorrow (BBFT).
