The Ascott Limited (Ascott), a wholly-owned unit of CapitaLand Investment (CLI), is accelerating global growth with its flagship brand under a multi-typology strategy. Over the past 16 months, Ascott signed 11 new properties totaling 2,300 units, expanding its portfolio to over 80 properties and 17,400 units across 43 cities.
The strategy includes serviced residences, hotels with MICE facilities, and branded residences, catering to evolving guest demands and owner preferences. Recent signings include Ascott Ortigas Manila, Ascott Shenton Way Singapore, and the first Ascott property in Wenzhou, China. These additions follow 2024 signings in Nanjing, Suzhou, and Nairobi, among others, reinforcing the brand’s presence in key global markets.
Kevin Goh, CEO of Ascott, emphasized the agility of the flex-hybrid model, combining short- and long-stay operations. “This strategy enhances efficiency, brand loyalty, and adaptability, allowing us to meet precise market demands while optimizing returns for property owners,” he stated.
Ascott’s offerings, such as Themed Suites and Ascott Soirée arts programming, highlight its quiet luxury ethos. These initiatives aim to deliver unique guest experiences while expanding Ascott’s global footprint, cementing its position as a leader in hospitality innovation.
