HBI Staff | Hyderabad 
BirchStreet Systems, a prominent global provider of enterprise procure-to-pay solutions for the hospitality sector, has officially announced the acquisition of ReactorNet Technologies, a leading provider of business spend management software tailored to the hospitality vertical. This strategic acquisition marks a significant advancement for BirchStreet, solidifying its leadership position in the hospitality industry while opening up new avenues for vertical growth.
Established in 2000 and headquartered in San Antonio, TX, ReactorNet Technologies boasts a robust platform that supports over $2.0 billion of annual customer spend across more than 4,000 customer locations and 16,000 distinct users. Its suite of solutions encompasses essential features such as purchasing management, accounts payable automation, capital project management, inventory management, recipe management, and comprehensive reporting and analytics. Following the acquisition, ReactorNet will operate as BirchStreet’s select service offering within the hospitality sector, led by its active management shareholders.
“We extend a warm welcome to ReactorNet’s esteemed customers, as we remain steadfast in our mission to empower hospitality brands with efficient operations, data-driven insights, and sustainable business outcomes,” remarked John Fay, CEO of BirchStreet. “The integration of ReactorNet’s technology, talent, and expertise strengthens our ability to deliver unparalleled value to our diverse customer base.”
Anita Watts, Co-Founder of ReactorNet, expressed excitement about the acquisition, stating, “Joining forces with BirchStreet represents a significant milestone for ReactorNet. With the resources and support of BirchStreet and its investors, we look forward to accelerating innovation and expanding our product offerings to better serve our growing customer base. We have found a partner that aligns with our values, culture, and unwavering commitment to customer success.”
Brendan Reidy, Chairman of the Board at BirchStreet, emphasized the transformative potential of the acquisition. “Having facilitated the successful transformation of procurement operations for numerous enterprise clients, BirchStreet is well-positioned to extend its reach into the rapidly expanding segment of select-service properties,” said Reidy. “The addition of ReactorNet represents a significant opportunity for BirchStreet to create a distinctive value proposition and further solidify its presence in the hospitality landscape.”
