HBI Staff | Hyderabad 
A moment of National Pride at India Star Awards 2024 (initiated by Government of India), Cheers group achieved historic triumph with it’s five Single-malt brands winning National awards, a feat unmatched by any other single malt whisky company world over.
Finding a “smooth” single-malt whisky is actually kind of hard these days. With the explosion of high-strength whiskies bringing the heat and aged expressions– woody notes, whisky that goes down like a silky dream is almost out of the norm. Interestingly, the Cheers group’s five ‘Star single-malts’ are swinging and whisky drinkers (pros and amateurs alike) would have the best overall smooth tasting experience.
Under the leadership of visionary founder Dr. Mohan Krishna and CEO Ashwin Balivada, Cheers Group has become synonymous with luxury in the beverage alcohol industry. Known for crafting iconic brands, the group has won over 200 National and International awards across its broad portfolio of ultra-premium spirits, placing its value at an impressive INR 650 crores. With international capital equity funds eyeing stakes in this innovative successful conglomerate–poised for global expansion.
Cheers group’s award-winning single-malts are matured in European oak and American bourbon casks, is a testament to India’s formidable entry into the world of single malts, often outshining its Scottish counterparts in blind tastings.
Dr. Mohan Krishna and Ashwin Balivada admit “we are honored to receive these outstanding National awards, Single malt aficionados will revel in the royalty and unique history of our flagship brand Kadamba, gently peated for a sophisticated smokiness that adds extra depth to its flavor”. Ashwin adds: “undeniable presence of peat and coastal air, noting the smooth, peaty finish that reviewers universally praise as utterly delicious for our flagship Single-malt brands”.
The recent rankings of great Indian single-malt whiskies have sent shockwaves across the whisky world. Traditional single-malt distilleries were scandalized. It was a shot in the arm for international whisky and, of course, Indian distillers. Once an unheard of category in international markets, Indian single malts are now commanding a premium for their artisanal and limited edition whiskies.
Cheers group uses Indian six-row barley, which lends a unique character. Scotch (and most malt whiskies) use the two-row barley that grows in Europe and America. Six-row barley results in a rich, more viscous brew thanks to a thicker husk and higher enzyme and protein content.
The hype of Indian single malts has given rise to a new generation of whisky enthusiasts. Cheers group’s National award-winning ultra-premium Single-malts: Secret Island, Kadamba, Balivada, Three Monkeys, and John Rider have already made a Global mark with international presence. Previously, trips outside India meant a mandatory duty-free whisky run, but now you can get great quality right at your doorstep, which make amazing gifts and will pique people’s curiosity. Cheers!
