• September 14, 2024

Fullarton Distilleries Aims to Redefine India’s Spirits Market with Launch of Kosha Gin and Arton’s Reserve Whisky

Goa-based Fullarton Distilleries, under the leadership of Managing Director Rajiv Thadani, proudly announces the launch of Fullarton Originals, a new line of accessible spirits designed to cater to the evolving tastes of Indian consumers. Following the success of its premium brands—Woodburns Whisky (2019), Pumori Gin (2020), and Segredo Aldeia (2021)—Fullarton Distilleries is now expanding its portfolio with the introduction of Kosha Indian Dry Gin and Arton’s Reserve Premium Blended Whisky.

Kosha Indian Dry Gin, the flagship gin in the Fullarton Originals range, is a true embodiment of Indian tradition and craftsmanship. Drawing inspiration from the concept of the five ‘Koshas’ or sheaths that cover the soul, this gin is meticulously distilled using five botanicals: Juniper, Coriander, Orange Peel, Lemon Peel, and Rosemary. These botanicals blend harmoniously, creating a smooth and balanced gin that offers a distinctive drinking experience, whether enjoyed straight or in a cocktail.

Arton’s Reserve Premium Blended Whisky, an all-Indian blended whisky, reflects the innovative spirit of Fullarton Distilleries. Crafted with a robust palate that balances fruity sweetness with a smooth, nutty finish, the whisky is designed to appeal to a broad spectrum of whisky lovers. The nuanced flavors are a testament to the expertise of Fullarton’s master blender, making Arton’s Reserve Premium Blended Whisky a standout choice in the growing market for quality Indian spirits.

These new offerings are initially available in Goa & Daman. The brands will be available in Maharashtra, Karnataka, Silvassa, Gujarat, Rajasthan, Haryana, Meghalaya, Tripura, & West Bengal in the coming months (5-8 weeks). Fullarton Distilleries is also exploring opportunities to introduce these unique products to a wider audience across India and internationally, ensuring that more consumers can experience the distinct qualities of Fullarton Originals.

Kosha Indian Dry Gin, with its meticulously crafted botanical blend, is priced at INR 875 in Goa, Daman, and Silvassa, while in Maharashtra and Karnataka, it’s available at INR 1675 and INR 1690, respectively. Arton’s Reserve Premium Blended Whisky, offering a smooth, premium experience, is priced at INR 690 in Goa, Daman, and Silvassa, and at INR 1575 in Maharashtra and INR 1780 in Karnataka.

These products are currently available in Goa and Daman, with plans to roll out in Maharashtra, Karnataka, Silvassa, Gujarat, Rajasthan, Haryana, Meghalaya, Tripura, and West Bengal soon. Fullarton Distilleries is not just launching two new spirits; it’s laying the foundation for a broader portfolio under the Fullarton Originals brand, poised to redefine what accessible spirits mean in India.

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