HBI Staff | Hyderabad 
The Spirits Selection by Concours Mondial de Bruxelles (CMB) in it’s 26th year held at Guizhou-Renhuai, China, is an international spirits competition represents the epitome of excellence in the spirits world. It creates the excitement of uncovering rare finds and unique expressions that showcase the diversity and innovation within the spirits landscape worldwide.
The outstanding reputation of its selection process is one of the key components of the competition’s success. All series of spirits proposed for tasting to the international jury are of course served blind. The organization of the competition guarantees the total anonymity of the samples.
Reputable judges, renowned for their ability to assess spirits are rigorously chosen for the competition. This year in 2024, 130 international judges spanning 23 nationalities took part, tasting over 2800 spirit samples from across the world. A diversity that contributes to the uniqueness of the event and greater objectivity of results.
“We are truly privileged to be part of this landscape of excellence and honoured to have won Medal at this very world’s most prestigious and successful spirits competition” says Dr Mohan Krishna, founder of Cheers group and World’s first liquor marketing Doctorate.
John Rider is a full-bodied, deep amber Single-malt Indian whisky that is both complex and approachable. The whisky is triple-distilled from 100% Indian malted barley and matured leisurely in American bourbon casks, before combining and finishing in Champagne casks, creating a whisky rich in dried fruit and nut flavors to give a smooth edge taste.
“The winners of this spirits competition are true standouts because there are no participation awards. Winning medals are just by merit on blind tastings parameter. John Rider is classic and very approachable tasting Single-malt Indian whisky that offers both exceptional quality and friendly pricing” affirms Ashwin Balivada CEO of Cheers group, who mastered Business Management from Cambridge University UK.
The global branded business valuation and strategy consultancy firms put emerging world’s top brands to the valuation test. They evaluate to determine which are the most powerful and the most valuable by country, by industry. Interestingly, Cheers group with over 100 brands in it’s portfolio and climbing up the ranks rapidly with ultra-premium brands like Kadamba, Secret Island, Three Monkeys, John Rider Single-malt whiskies, Labrodog premium Scotch with double digit growth are valued at around INR 600 crores.
“Beyond a doubt, John Rider decanter is a sophisticated and luxurious masterwork of glass art design for life’s special celebrations with ground-breaking heritage of excellence, which is incredibly special,” adds Ashwin.
John Rider decanter comes with an element of surprise: the gentle curvature of the base amplifies the sculptural quality of the craftworks. A great whisky in a decanter at a stunning price. Cheers!
