HBI Staff | Hyderabad 
Global hospitality giant Minor Hotels is poised for a significant expansion, with plans to open nearly 300 new properties over the next three years, bringing its portfolio to over 850 hotels by 2027. The group, which currently operates more than 560 hotels with 81,000 rooms worldwide, has outlined an ambitious growth pipeline comprising 285 new hotels and almost 47,000 rooms.
While more than half of Minor Hotels’ current portfolio is concentrated in Europe, the planned expansion will diversify its presence across Asia, the Middle East, Africa, Australia, and New Zealand. The group plans to add over 100 properties in Asia, 60 in the Middle East and Africa, and 40 in Australia and New Zealand. Additionally, Minor Hotels is targeting North America, North Asia, and key markets like Morocco, Egypt, Turkey, and India as part of its global growth strategy.
Luxury properties make up one-third of the expansion plan, with iconic brands such as Anantara, Tivoli, and the Elewana Collection leading the charge. Another third of the pipeline will focus on premium brands like NH Collection, Avani, and nhow. Meanwhile, the group has also committed to renovating several of its existing luxury properties to enhance guest experiences.
As part of its long-term vision, Minor Hotels is set to launch two new hotel brands in 2025 under a masterbrand strategy. These new offerings aim to attract property owners, particularly those seeking to convert existing hotels, and expand Minor Hotels’ brand appeal in key markets.
Sustainability and wellness are core pillars of the group’s strategy. Nearly 38% of the upcoming projects will involve conversion and brownfield developments, while the rest will be greenfield ventures. A strong focus will also be placed on integrating medical technology and local cultural insights into wellness initiatives across all brands.
Branded residences will play a pivotal role in Minor Hotels’ future. The group, a pioneer in branded residences since the late 1990s, plans to accelerate this segment by incorporating residential components into upcoming projects in resort and urban destinations. It is also exploring standalone branded residence projects in major cities.
In its efforts to balance its property portfolio, Minor Hotels aims to reduce the proportion of owned or leased properties from the current 70% to a 50-50 ratio by 2027. Over 90% of the new projects will operate under hotel management agreements or franchise models, aligning with this objective.
Minor Hotels’ CEO affirmed the company’s commitment to innovation and growth, stating, “Our diversified expansion strategy reflects our vision to create transformative travel experiences while meeting the evolving demands of the global hospitality market.”
