HBI Staff | Hyderabad 
NeuWorld Spirits, a conglomerate with a diverse portfolio spanning from tobacco to FMCG to real estate, has announced its venture in the premium white spirits segment with the launch of Living Legend Premium Vodka. Crafted to redefine excellence in the spirits industry, Living Legend embodies sophistication and taste. NeuWorld Spirits now has two whisky brands – Downing Street and Royal Tribe and a vodka brand Living Legend Premium Vodka.
Living Legend Premium Vodka is meticulously crafted from the highest quality select grains, distilled five times to ensure purity and smoothness. Its unique flavour profile is a harmonious blend tailored to perfection. The nose of Living Legend has a clean and neutral aroma, with a subtle hint of freshness, while the palate is characterised by a soft and velvety texture that delicately coats the mouth without any harshness. The finish of Living Legend is long and smoothand it leaves behind a pleasant warmth that lingers, inviting enthusiasts to savour the moment long after the last drop is enjoyed. This exquisite vodka offers a subtle sweetness that allows its premium ingredients to shine through, tantalising the taste buds with every sip.
Living Legend Premium Vodka will be available in Quartand Nip sizes in select markets starting with Punjab, Uttar Pradesh and Haryana, followed by Delhi, Chandigarh, and Himachal Pradesh. Depending on the state, Living Legend Premium Vodka will be available in the price range of Rs. 800 to Rs. 1100.
Poonam Chandel, Managing Director of NeuWorld Spirits, expressed excitement about the launch, stating, “We are thrilled to introduce Living Legend Premium Vodka. This isn’t just about launching another spirit; it is about setting a new standard in the realm of vodka. Living Legend embodies unparalleled quality, craftsmanship, and an exceptional taste profile that we believe will redefine the vodka experience for the evolved consumers. It’s a testament to our dedication to innovation and excellence in every sip.“
According to an IWSR report, India’s vodka market is likely to grow at around 2.13% between 2024-28. Vodka remains the preferred alco-bev in the white spirit segment.
