Spaceman Spirits Lab Pvt Ltd, (Spaceman), the pioneering craft spirits company behind the now iconic SAMSARA gin, is set to redefine India’s spirits landscape once again with the launch of AMARA, an Artisanal Pink Vodka. Infused with exotic fruit and delicate floral botanicals, AMARA has been crafted from premium grapes and rice grains and refined through a five-fold distillation process.
Positioned in the Super-Premium category, AMARA will compete with global vodka brands known for their smoothness and exceptional quality. AMARA is expected to become a 100,000 case global brand in the next three to five years.
Leading India Made Foreign Liquor (IMFL) maker Tilaknagar Industries (TI) would make its robust distribution network available to Spaceman brands, including AMARA, for distribution across many states in India as well as in select overseas markets through a royalty agreement.
The decision to enter the vodka segment is backed by strong market insights and evolving consumption patterns among younger Gen Z consumers. According to IWSR Drinks Market Analysis, India’s vodka consumption surged by 16.5 per cent in 2023, significantly outpacing historical trends. While value vodka still holds a 94 per cent market share, the premium and ultra-premium categories are witnessing exponential growth, with super-premium vodka expanding at an annual rate of 19.6 per cent from 2022 to 2023.
“India is experiencing a post-COVID drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavors, and ultra-premium-quality spirits,” said Mr Aditya Aggarwal, Founder and MD of Spaceman Spirits Lab. “With AMARA, we’re bringing craftsmanship and innovation into a category that is ripe for disruption”, he added.
AMARA is an opulent blend of five-times distilled spirits, crafted from handpicked Bangalore Blue Grapes and rice grains from India’s Deccan Plateau for an exceptionally smooth profile. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, resulting in a delicate, fruit-forward profile and a signature pink hue. A first of its kind pink ruby filtration, enhances AMARA brilliance, purity, and silky-smooth texture.
“With AMARA, we’re not just launching a vodka; we’re creating a movement,” said Ms Riddhi Aggarwal, Co-founder of Spaceman Spirits Lab. “We want to redefine how vodka is perceived, served, and savored in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, AMARA brings a new level of elegance to India’s vodka market.”
Priced between INR 2,500 and INR 4,500 (depending on local state taxes) for a 750 ml decanter, AMARA will be available in select premium retail stores, high-end bars and luxury hotels across Goa, Maharashtra and Karnataka, Haryana, Delhi, Rajasthan in a phased roll-out. International markets such as Global Travel Retail, UAE, UK and Singapore will follow in the second half of FY26.
