Amid heightened diplomatic tensions between India and Pakistan following Operation Sindoor, Indian hospitality brand Go Homestays has terminated its partnership with Turkish Airlines. The move reflects a growing trend in the travel and tourism sector, where businesses align with public sentiment on national security and diplomatic priorities.
The decision stems from Turkey’s public support for Pakistan during the standoff, including President Erdoğan’s statements backing Pakistan’s “calm policies” after India’s retaliatory strikes on terror camps in Pakistan-occupied Kashmir. In response, Indian social media erupted with calls to boycott Turkish Airlines and tourism to Turkey, leading Go Homestays to act.
The hospitality sector is increasingly sensitive to geopolitical dynamics as travelers prioritize ethical choices. For Go Homestays, cutting ties with Turkish Airlines is a statement of solidarity with national sentiment and a reflection of its customer-first values.
The company’s move has sparked support, with users calling for similar action from other travel platforms like @makemytrip and @YatraOfficial. The backlash has also highlighted Turkey’s perceived ingratitude following India’s relief efforts during Turkey’s 2023 earthquake crisis.
As travel and hospitality brands navigate this polarized environment, aligning business strategies with national interests may prove pivotal in maintaining customer trust and loyalty.
