HBI Staff | Hyderabad 
The Waffle Company (TWC), a rising star in India’s dessert landscape, is thrilled to announce its expansion across India with new outlets slated to open in several cities. Known for its freshly made, premium-quality waffles, pancakes, and shakes, TWC brings a delightful variety of indulgent treats to more communities, with new stores soon to open in Farrukhabad, Thane (Kolshet), and Chennai. The brand has also begun operations in Kanpur, allowing locals an early taste of their signature creations. In the coming months, additional locations in Rishikesh, Bhiwandi, and Sikkim will further expand TWC’s footprint across diverse regions of India.
This recent growth follows successful openings in several cities, including Varanasi, Panipat, Chennai (Moggapair), Lucknow (Hazratganj), Dehradun, Ludhiana, Guwahati, Chandigarh, Meerut, and Gwalior, where local communities have warmly welcomed TWC’s unique offerings. Each new store is a testament to the brand’s mission to make high-quality, innovative waffles, pancakes, and shakes accessible to all, while redefining dessert experiences across the nation.
Founded in 2017 with the goal of transforming the waffle experience in India, The Waffle Company has become a beloved name in the industry, now serving over 15,000 waffles daily across a growing network of 125 stores. Led by founders Amar Preet Singh and Anand Preet Singh, from the family behind the iconic Gianis Ice Cream, TWC draws from a legacy of excellence to delight customers with every bite. Not only does the brand focus on waffles, but it also crafts its waffle and pancake batter, chocolate sauces, and toppings in-house, ensuring that every element is made with care and quality. Known for its especially crunchy waffles, TWC offers customers a treat that’s both unique and memorable.
Amar Preet Singh, Co-founder of The Waffle Company, shared his excitement about the brand’s expansion: “We’re thrilled to bring The Waffle Company’s signature creations to even more cities across India. Each new outlet represents an opportunity to connect with dessert lovers and share the joy of our freshly crafted waffles, pancakes, and shakes. With our recent international entry and ambitious plans for growth, we’re not just building a brand—we’re creating a global community of waffle enthusiasts.”
Fueling TWC’s rapid growth is a franchising model that has expanded its influence beyond just waffles, building a vibrant and joyful brand community. Recently, TWC opened in Canada and is actively exploring additional international opportunities, taking India’s favorite waffles, pancakes, and shakes to a global audience.
Guided by a passion for quality, affordability, and dedication to customer satisfaction, The Waffle Company is built on a foundation of strong values. Rigorous standards ensure the premium taste and texture of each product, while a customer-centric approach keeps TWC adaptable and attentive to feedback. Looking ahead, TWC has set its sights on the global stage, redefining waffle culture in India and beyond, creating moments of joy one delicious bite at a time.
