HBI Staff | Hyderabad 
TreeHouse Hotels & Resorts, a hospitality chain owned by Karma Hospitality LLP, unveiled a refined brand logo that reflects the company’s dedication to cater to the evolving needs of domestic travellers and the commitment towards environmental responsibility. This exciting new chapter includes a vibrant logo and visual identity, and a streamlined portfolio with three distinct brands.
As they embark on this new phase of growth in 2024, TreeHouse unveils a new brand logo and identity. The logo’s vibrant colors aim to connect with Gen Z, Millennials, and younger travelers. The logo represents the diverse flora of India, and serves as a testament to its dedication to focusing its efforts to align with young domestic travellers, heritage, and their commitment to sustainable growth.
With three distinct brand logos: “TreeHouse Exotic”, “TreeHouse”, and “Nest by TreeHouse”, each brand symbolizes exuberance, growth, and vibrancy. This classification reinforces their commitment to excellence, celebrates their Indian roots, and embodies the spirit of ‘Make in India’ along with their core value of “Service Dil-Se”.
The centerpiece of the refresh is a new logo featuring the iconic TreeHouse symbol. The logo utilizes a “vibrant color palette” to create a “refined yet welcoming essence” for guests. The logotype, set in a modern font, reinforces the brand’s focus on style and innovation. The vibrant logo appeals to the wider and younger audience.
Beyond aesthetics, the TreeHouse logo embodies the company’s dedication to sustainability. The leaves incorporated into the design, along with the brand name “TreeHouse,” represent the company’s ongoing efforts to integrate “eco-conscious practices” into every facet of the guest experience.
“We look forward to appealing to a wider, younger, and eco-conscious traveler,” said Jayant Singh, Managing Partner at TreeHouse Hotels & Resorts. “Our new brand identity reflects our commitment to providing guests with exceptional experiences while remaining mindful of our environmental impact.”
The simplified brand name, set in title case, ensures clear readability and aligns with the “timeless appeal of classic brand logo.”
This new brand identity marks a significant step forward for TreeHouse Hotels & Resorts. It underscores their dedication to providing guests with a luxurious and sustainable experience while staying true to their core values.
