Accor, Europe’s largest hotel group by portfolio, reported first-quarter revenue of €1.35 billion ($1.53 billion) for the period ending March 31, 2025, surpassing analysts’ expectations of €1.31 billion. This marks an increase from €1.24 billion in the same quarter the previous year. The company’s performance was bolstered by sustained global demand and its diversified geographic presence.
Revenue per available room (RevPAR), a key industry metric, rose by 5% to €69, driven primarily by pricing strategies and supported by occupancy rates. Accor’s luxury division led the growth with a 17.9% year-on-year increase, outperforming the Premium, Midscale & Economy segment.
Despite a slight revenue dip in France in March, which accounts for 44% of the group’s room revenue in the Europe and North Africa region, Accor opened 45 new hotels during the quarter. The company maintained its mid-term forecast, anticipating RevPAR annual growth of 3% to 4%.
CEO Sebastien Bazin emphasized the strategic advantage of Accor’s diverse global positioning amid economic and geopolitical volatility.
