Close Menu
Hospitality Biz India: Latest News & Analysis

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    EkoStay Surpasses 150 Villas and 1.5 Million Guests

    May 20, 2025

    Radisson Hotel Group Launches First Verified Net Zero Hotels

    May 20, 2025

    Global Hospitality Conclave Celebrates 10 Years of Excellence

    May 20, 2025
    Facebook X (Twitter) Instagram
    • About
    • Contact
    • Terms & Conditions
    • Privacy Policy
    Facebook X (Twitter) Instagram
    Hospitality Biz India: Latest News & AnalysisHospitality Biz India: Latest News & Analysis
    • Home
    • Feature
      1. Cover Story
      2. Spotlight
      3. Interview
      4. Event Round Up
      5. Chef’s Corner
      6. GM’s Speak
      7. View All

      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Breaking Barriers and Leading with Excellence: Women in Hospitality

      March 7, 2025

      Indian Hospitality Industry Poised for Continued Growth in 2025

      January 15, 2025

      ‘India’s non-metro cities are at the heart of the country’s hospitality growth, offering immense potential and untapped opportunities’

      October 8, 2024

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      Timbertales Coorg Aims to Become South India’s Top Luxury Resort

      March 6, 2025

      ‘Evolving client preferences drive demand for hybrid capabilities, immersive experiences, and personalised touches’ : Prithvi Pal Singh

      May 17, 2025

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      Culinary Art India 2025: A Celebration of India’s Evolving Hospitality Landscape

      March 7, 2025

      ProWine Mumbai 2024: A Toast to Excellence in Wine and Spirits

      December 4, 2024

      7th AHP Hospitality Excellence Awards Celebrating Innovation, Diversity, and the Future of Hospitality

      July 26, 2024

      IHC-IIHM International Hospitality Day Awards celebrates the Glamorous Hospitality Industry of Mumbai

      July 5, 2024

      ‘Guests today seek an overall experience rather than just good food or stay‘: Chef Satyakumar GV, Executive Chef, Sheraton Hyderabad Hotel

      January 28, 2025

      Young Chefs from 50 Nations to Compete at 11th International Chef Olympiad, Feb 2-8, 2025

      January 28, 2025

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Food Trends Predictions for 2024

      November 24, 2023

      ‘Telangana’s hospitality sector deserves industry status for fair recognition and support’: Sandeep Joshi

      May 16, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      ‘We plan to drive higher RevPAR and occupancy through dynamic pricing, targeted marketing campaigns, and expanding corporate tie-ups’: Manoj Jangid

      March 29, 2025

      Balancing Luxury and Sustainability

      May 14, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

      Luxury Hospitality in India: A Market on the Rise

      December 3, 2024

      Redefining Indian hospitality, the TECH way

      June 6, 2024
    • Opinion
      1. Expert Speak
      2. View Point
      3. View All

      The Cart or the Horse?

      May 5, 2024

      Culinary Tourism in India: A Global Perspective

      April 22, 2024

      M+A+S=H

      April 6, 2024

      What is the most important part of developing a risk management plan for a hotel?

      December 14, 2023

      HOTELS, HOSPITALS AND OPPORTUNITIES

      August 24, 2022

      Role of Facility Management in Experiential Tourism: Shaping Unforgettable Journeys in India

      September 27, 2023

      Occupancy Upsurge: Reinvigorating Business

      June 16, 2022

      Lessons from 20:20 for 2020

      January 6, 2020

      Legal Obligations of Lost Properties – Infra Hospitium

      December 30, 2019
    • F&B
      1. Wines
      2. Liquor
      3. Food Processing
      4. Industrial Catering
      5. Cloud Kitchen
      6. Restaurant review
      7. Food Review
      8. View All

      SulaFest 2025 Kicks Off Its 14th Edition

      February 3, 2025

      Medusa Beverages and Warner Bros. Discovery Global Consumer Products launches the ‘House of the Dragon’ Exclusive Edition

      August 1, 2024

      Mehra Wines sets sights on leading India’s premium alcoholic beverage market

      April 24, 2024

      WIPS-Nashik revived by Govt of Mah, HRAWI applauds the move

      January 23, 2024

      Salty Nerd Vodka Launches in UAE, Goa & Karnataka

      May 19, 2025

      Loca Loka Tequila Wins Gold and Silver at 2025 SFWSC

      May 19, 2025

      Indian Liquor Makers to See Over 10% Revenue Growth in FY26

      May 18, 2025

      Karnataka Increases Beer, Liquor Prices by 5% in 4th Hike In 2 Years

      May 18, 2025

      F&B major FSIPL announces 8 New Products

      October 19, 2022

      The Health Factory startup raised INR 2 crore expanded seed funding

      August 22, 2022

      Sattvik Certifies Indian Beverages Company VARAHI Pvt Ltd

      August 22, 2022

      Cold Chain Storage & Supply to Boost the Consumption of Frozen Poultry

      May 5, 2020

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      UNESCO New Delhi seeks for expression of interest for catering services

      March 19, 2024

      ‘HoReCa Channel Contributes 80-85% of Real Good Chicken’s Revenue’ : Abhay Parnerkar, CEO, Godrej Tyson Foods

      August 30, 2023

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      ‘We are planning to raise around INR 25 cr within 8-10 months’ : Krunal Oza, Founder & CEO of Hustlers Hospitality

      September 2, 2022

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Glocal Junction: Lifting modern Indian cuisine to new heights

      January 10, 2023

      Little Italy Hyderabad: An Italian gastronomic paradise nestled amidst Jubilee Hills

      December 7, 2022

      ‘Shoyu’ Brings Modern Asian Flavors to Hyderabad

      March 7, 2025

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Firewater Neo Bar and Kitchen Sparks Culinary Magic in the Financial District

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Kolkata Orders Rooftop Restaurants Closed After Hotel Fire

      May 8, 2025

      Yi Jing at ITC Kohenur Offers a Culinary Escape with New Summer Menu

      May 7, 2025

      18% GST on Meals in Specified Hotels Elevates Dining and Event Costs

      April 14, 2025

      Clara Beach Haven Opens in Goa, Blending Art, Elegance, and Culinary Excellence

      April 7, 2025
    • Education
      1. Institute
      2. Campus
      3. Courses
      4. View All

      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Hyatt India collaborates with CII & EHL to launch Vocational Training across its properties in Delhi, NCR and Lucknow

      July 25, 2024

      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      IHM Ranchi and Art of Living Partner for Youth Empowerment

      April 16, 2025

      ISH Hosts Distin-GU-ISH-ED 2025, Celebrates Culinary Excellence

      March 26, 2025

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025

      IIHM Initiative to Revolutionise Hospitality Education with AI Integration

      February 19, 2025
    • Operation
      1. Housekeeping
      2. Kitchen & Bakery
      3. Safety & Security
      4. Equipment
      5. View All

      HPMF Inaugurates 14th Annual Convention with Grand Ceremony in Lucknow

      September 27, 2024

      HPMF Joins Governing Body of Tourism and Hospitality Skill Council

      June 24, 2024

      HPMF to celebrate 14th Anniversary with Awards in Lucknow and Ayodhya Dham

      June 7, 2024

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      Hafele Introduces India’s First One Touch Cabinet Mechanism

      January 30, 2024

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      Celebrated Chef Anton Mosimann Awarded with Swiss Culinary Merit of Honor

      July 25, 2021

      HRAWI organises FSSAI’s latest FoSTaC Programme in Mumbai

      December 20, 2023

      HRAWI organises Fire Marshals Training Programme

      April 17, 2019

      HRAWI organises fire safety training for hotels & restaurants in Mumbai

      March 20, 2019

      Hyatt and Quimera Energy Efficiency wins the AEE’s Western Europe Region Energy Project Award 2018

      November 9, 2018

      Rajj Tandoors Redefines Tandoor Cooking with Global Vision and Chef-Centric Innovation

      May 12, 2025

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      GRAFF Unveils the Futurismo Collection for the Kitchen

      September 16, 2023

      EssEmm Corporation launches Cosmos Nut Butter Grinder

      August 4, 2022

      HPMF Signs Landmark MOU with WineGAI

      March 30, 2025

      HPMF and ICF Join Forces to Transform India’s Hospitality Sector

      March 7, 2025

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      Global Revenue Forum 2023 to host Opportunity 2023

      January 12, 2023
    • Product Showcase
    Hospitality Biz India: Latest News & Analysis
    Facebook X (Twitter) Instagram
    Home » Visiting California Breweries in the new normal
    F&B

    Visiting California Breweries in the new normal

    HBI Staff | HyderabadBy HBI Staff | HyderabadJuly 21, 2020No Comments5 Mins Read
    ASB_Image
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Golden State brewers started the craft beer movement four decades ago, and this forward-looking industry continues to innovate as it adapts to the new normal.

    Breweries around California are now reopening following an extended closure to prevent the spread of the COVID-19 by taking an assortment of precautions to protect the health and safety of both the customers and their staff. So, this is the time to raise a glass to the Golden State’s incomparable craft beer scene.

    Pioneered more than 40 years ago by operations such as Sierra Nevada Brewing Co. in Chico, Sonoma County’s New Albion Brewing Co., and San Francisco’s Anchor Brewing Co., California’s craft beer community has grown to more than 1,000 breweries covering every corner of the state—from the Humble Farmer Brewing Company near the Mexican border in the Imperial Valley to SeaQuake Brewing almost 1,000 miles to the north in Crescent City.

    “California makes up a significant percentage of the breweries in the entire country,” says Leia Bailey, associate executive director of the California Craft Brewers Association. “These breweries are primarily small businesses—family-owned and family-run.”

    To cope with the coronavirus shutdown, Bailey says brewers practically had to reinvent their business models overnight by increasing shipping and delivery directly to consumers. “We’ve seen people find ways to bring beer to their communities,” she notes. “There have been some fun and creative ways in which breweries have done that, and consumers seem to really enjoy it.”

    But socialising while trying different beers is at the heart of the California craft brewery experience. And because many operations depend on customers coming through the front door for the bulk—sometimes as much as 90 per cent—of their revenue, reopening is critical to the future of many of these businesses.

    So the brewers association quickly made sure craft beermakers had easy access to the information they need to operate safely and to remain in compliance with evolving state guidelines. (For a quick sense of some of the measures breweries are employing, check out the websites for Golden Road Brewing, which operates in Los Angeles, Orange County, and Sacramento, and AleSmith Brewing Co. in San Diego.)

    Adapting to Change

    While beermakers have well-earned reputations as free spirits, Peter Hoey, co-founder and brewmaster at Sacramento’s Urban Roots Brewing & Smokehouse, explains that the nature of the business means they also have plenty of experience dealing with regulations.

    “You’re talking about entrepreneurs,” Hoey says. “And within the brewing community, not only did these entrepreneurs have to navigate the waters of opening a business, they opened businesses that manufacture alcohol, which is one of the most highly regulated industries in the country. We know how to identify rules, adapt, and conform. This is what we do.

    “So every week when the new guidelines come out, we’re like, ‘All right, what are the guidelines? What’s changed, what’s different? Is there something we can do better?’ Then boom, we implement it.”

    For Urban Roots, the new regulations have meant major changes to a hyper-social business model centred around gathering at large communal tables. While there’s a spacious outdoor patio, to maintain social distancing indoors, just four people can sit at the 12-foot-long tables. Instead of having long lines of customers drawn to Urban Roots for its live-fire smoked meats and diverse beer selection, the brewery now takes reservations and a host greets walk-in customers. Add it all up and Urban Roots is operating at 30 per cent capacity.

    Escondido-based Stone Brewing Co., one of the country’s largest craft brewers, has also had to employ a reservation system at its locations in San Diego County, Pasadena, and Napa. Even before the pandemic, Stone started to implement a contactless ordering system that now helps minimise direct customer interaction with the wait staff.

    The precautions extend behind the scenes too. Workers receive thorough safety training and undergo temperature checks, while dishwashers are outfitted with extensive personal protective equipment. “We’re doing our best to protect the team,” says Gregg Frazer, Stone Brewing’s vice president of hospitality.

    Maintaining Mutual Respect

    Speaking of team, if the pandemic has one message, it’s that we’re all in this together—and that includes the customers at California’s breweries. Hoey says at Urban Roots, the menu lists the promises the brewery staff makes to ensure the health of patrons, including wearing masks, cleaning bathrooms every hour, and constantly changing gloves during service. Everything at tables is for one-time use.

    But Urban Roots also asks customers to make promises of their own, such as refraining from wandering around the restaurant and mingling with other guests and to remain at the table as much as possible. “That sort of partnership with our guests, rather than an adversarial dictating of rules, allows us to be in compliance and for them to have a good time,” he says.

    Stone put up signage reminding customers of such precautions as wearing masks while stepping away from the table and encourages parents to keep their kids from running around without supervision. Stone also installed convenient sanitation stations and employs such measures as single-use menus and paper covers over beverage glasses as an added layer of protection.

    Frazer says it’s all part of an effort to go the extra mile to create the best possible experience while maintaining a high level of safety. And so far, it’s working.

    “The response from our fans has been, more than anything, ‘Thank you for reopening, thank you for being here. And thank you for taking those extra steps. We knew we could come to Stone and you would do it right.’”

    Author

    • HBI Staff | Hyderabad
      HBI Staff | Hyderabad

      View all posts
    Albion Brewing AleSmith Brewing California Breweries Covid-19 Craft Brewers Association Gregg Frazer Leia Bailey Peter Hoey Pioneered San Francisco’s Anchor Brewing SeaQuake Sierra Nevada Brewing Stone Brewing Urban Roots
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    HBI Staff | Hyderabad

    Related Posts

    EkoStay Surpasses 150 Villas and 1.5 Million Guests

    May 20, 2025

    Radisson Hotel Group Launches First Verified Net Zero Hotels

    May 20, 2025

    Global Hospitality Conclave Celebrates 10 Years of Excellence

    May 20, 2025
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    News

    EkoStay Surpasses 150 Villas and 1.5 Million Guests

    By HBI Staff | HyderabadMay 20, 20250

    EkoStay has emerged as a leader in India’s premium vacation rental space, hosting over 1.5…

    Radisson Hotel Group Launches First Verified Net Zero Hotels

    May 20, 2025

    Global Hospitality Conclave Celebrates 10 Years of Excellence

    May 20, 2025

    Evoke Experiences Expands with New Destinations and Experiential Hotels

    May 19, 2025

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    Hospitality Biz is a monthly news & analysis magazine reporting on & for the Indian hospitality industry.

    Email Us: gauri.sawant@saffronsynergies.in

    Facebook X (Twitter) Instagram
    • About
    • Contact
    • Terms & Conditions
    • Privacy Policy
    Copyright 2013 Saffron Synergies Pvt Ltd

    Type above and press Enter to search. Press Esc to cancel.

    This will close in 0 seconds