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    • Feature
      1. Cover Story
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      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Breaking Barriers and Leading with Excellence: Women in Hospitality

      March 7, 2025

      Indian Hospitality Industry Poised for Continued Growth in 2025

      January 15, 2025

      ‘India’s non-metro cities are at the heart of the country’s hospitality growth, offering immense potential and untapped opportunities’

      October 8, 2024

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      Timbertales Coorg Aims to Become South India’s Top Luxury Resort

      March 6, 2025

      ‘We aim to expand our portfolio to 3,500 keys by 2035’

      March 4, 2025

      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘India plans to double foreign tourist arrivals to 25 million in the next five years’

      April 14, 2025

      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Culinary Art India 2025: A Celebration of India’s Evolving Hospitality Landscape

      March 7, 2025

      ProWine Mumbai 2024: A Toast to Excellence in Wine and Spirits

      December 4, 2024

      7th AHP Hospitality Excellence Awards Celebrating Innovation, Diversity, and the Future of Hospitality

      July 26, 2024

      IHC-IIHM International Hospitality Day Awards celebrates the Glamorous Hospitality Industry of Mumbai

      July 5, 2024

      ‘Guests today seek an overall experience rather than just good food or stay‘: Chef Satyakumar GV, Executive Chef, Sheraton Hyderabad Hotel

      January 28, 2025

      Young Chefs from 50 Nations to Compete at 11th International Chef Olympiad, Feb 2-8, 2025

      January 28, 2025

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Food Trends Predictions for 2024

      November 24, 2023

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      ‘We plan to drive higher RevPAR and occupancy through dynamic pricing, targeted marketing campaigns, and expanding corporate tie-ups’: Manoj Jangid

      March 29, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

      Luxury Hospitality in India: A Market on the Rise

      December 3, 2024

      Redefining Indian hospitality, the TECH way

      June 6, 2024

      Lone Wolf beer announces major growth strategy, bolsters production capacity to enter new markets

      April 23, 2024
    • Opinion
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      The Cart or the Horse?

      May 5, 2024

      Culinary Tourism in India: A Global Perspective

      April 22, 2024

      M+A+S=H

      April 6, 2024

      What is the most important part of developing a risk management plan for a hotel?

      December 14, 2023

      HOTELS, HOSPITALS AND OPPORTUNITIES

      August 24, 2022

      Role of Facility Management in Experiential Tourism: Shaping Unforgettable Journeys in India

      September 27, 2023

      Occupancy Upsurge: Reinvigorating Business

      June 16, 2022

      Lessons from 20:20 for 2020

      January 6, 2020

      Legal Obligations of Lost Properties – Infra Hospitium

      December 30, 2019
    • F&B
      1. Wines
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      SulaFest 2025 Kicks Off Its 14th Edition

      February 3, 2025

      Medusa Beverages and Warner Bros. Discovery Global Consumer Products launches the ‘House of the Dragon’ Exclusive Edition

      August 1, 2024

      Mehra Wines sets sights on leading India’s premium alcoholic beverage market

      April 24, 2024

      WIPS-Nashik revived by Govt of Mah, HRAWI applauds the move

      January 23, 2024

      Cellar 33 & Sonarys Celebrate Grower Champagne’s India Debut

      May 9, 2025

      India-UK FTA Spurs Premium Spirits Boom in Hospitality Sector

      May 9, 2025

      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      Liquor Price Disparities Highlight Flaws in ‘One Nation, One Tax’ Vision

      May 6, 2025

      F&B major FSIPL announces 8 New Products

      October 19, 2022

      The Health Factory startup raised INR 2 crore expanded seed funding

      August 22, 2022

      Sattvik Certifies Indian Beverages Company VARAHI Pvt Ltd

      August 22, 2022

      Cold Chain Storage & Supply to Boost the Consumption of Frozen Poultry

      May 5, 2020

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      UNESCO New Delhi seeks for expression of interest for catering services

      March 19, 2024

      ‘HoReCa Channel Contributes 80-85% of Real Good Chicken’s Revenue’ : Abhay Parnerkar, CEO, Godrej Tyson Foods

      August 30, 2023

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      ‘We are planning to raise around INR 25 cr within 8-10 months’ : Krunal Oza, Founder & CEO of Hustlers Hospitality

      September 2, 2022

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Glocal Junction: Lifting modern Indian cuisine to new heights

      January 10, 2023

      Little Italy Hyderabad: An Italian gastronomic paradise nestled amidst Jubilee Hills

      December 7, 2022

      ‘Shoyu’ Brings Modern Asian Flavors to Hyderabad

      March 7, 2025

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Firewater Neo Bar and Kitchen Sparks Culinary Magic in the Financial District

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Kolkata Orders Rooftop Restaurants Closed After Hotel Fire

      May 8, 2025

      Yi Jing at ITC Kohenur Offers a Culinary Escape with New Summer Menu

      May 7, 2025

      18% GST on Meals in Specified Hotels Elevates Dining and Event Costs

      April 14, 2025

      Clara Beach Haven Opens in Goa, Blending Art, Elegance, and Culinary Excellence

      April 7, 2025
    • Education
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      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      IIHM and IHC Celebrates International Hospitality Day 2024

      April 29, 2024

      Hyatt India collaborates with CII & EHL to launch Vocational Training across its properties in Delhi, NCR and Lucknow

      July 25, 2024

      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

      May 9, 2024

      ‘We focus on equipping students with essential skills‘

      May 6, 2024

      Apeejay Institute of Hospitality celebrates the graduation of the class of 2024

      April 4, 2024

      IHM Ranchi and Art of Living Partner for Youth Empowerment

      April 16, 2025

      ISH Hosts Distin-GU-ISH-ED 2025, Celebrates Culinary Excellence

      March 26, 2025

      Le Cordon Bleu Gurugram Unveils Advanced Hospitality Training Facilities

      March 20, 2025

      IIHM Initiative to Revolutionise Hospitality Education with AI Integration

      February 19, 2025
    • Operation
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      HPMF Inaugurates 14th Annual Convention with Grand Ceremony in Lucknow

      September 27, 2024

      HPMF Joins Governing Body of Tourism and Hospitality Skill Council

      June 24, 2024

      HPMF to celebrate 14th Anniversary with Awards in Lucknow and Ayodhya Dham

      June 7, 2024

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      Hafele Introduces India’s First One Touch Cabinet Mechanism

      January 30, 2024

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      Celebrated Chef Anton Mosimann Awarded with Swiss Culinary Merit of Honor

      July 25, 2021

      HRAWI organises FSSAI’s latest FoSTaC Programme in Mumbai

      December 20, 2023

      HRAWI organises Fire Marshals Training Programme

      April 17, 2019

      HRAWI organises fire safety training for hotels & restaurants in Mumbai

      March 20, 2019

      Hyatt and Quimera Energy Efficiency wins the AEE’s Western Europe Region Energy Project Award 2018

      November 9, 2018

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      GRAFF Unveils the Futurismo Collection for the Kitchen

      September 16, 2023

      EssEmm Corporation launches Cosmos Nut Butter Grinder

      August 4, 2022

      Keventer Agro to Launch Food Range in Partnership with Disney India

      March 11, 2022

      HPMF Signs Landmark MOU with WineGAI

      March 30, 2025

      HPMF and ICF Join Forces to Transform India’s Hospitality Sector

      March 7, 2025

      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      Global Revenue Forum 2023 to host Opportunity 2023

      January 12, 2023
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    Hospitality Biz India: Latest News & Analysis
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    Home » ‘Our focus area continues to be the hills’ : Ashish Vohra, Founder & CEO, Onora Hospitality
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    ‘Our focus area continues to be the hills’ : Ashish Vohra, Founder & CEO, Onora Hospitality

    Asmita MukherjeeBy Asmita MukherjeeJuly 7, 2023No Comments5 Mins Read
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    Asmita Mukherjee | Hyderabad

    Onora Hospitality began its voyage in 2005 as a service apartments company, gradually evolving into small and medium-sized hotels across various formats. However, the COVID-19 pandemic brought forth unforeseen challenges, compelling the company to reconsider its business strategy and adapt to the new normal. Ashish Vohra, Founder & CEO, Onora Hospitality Pvt Ltd. recognised that domestic travel would be at the forefront for the foreseeable future, leading to a strategic shift towards catering to the domestic market. In a conversation with Asmita Mukherjee, Vohra discusses the company’s journey, its response to the challenges posed by the COVID-19 pandemic, and the strategic decisions that have shaped its future.

    Speaking about the deluge in domestic travel Vohra said, “The first realisation was that domestic travel would hold the pole position for the next couple of years. So, not only did we open new resorts in the hills, for the first time we also set up a domestic sales focused team.

    To capitalise the opportunity we realigned our entire product portfolio from only city hotels to include hill resorts as well. We also expanded our portfolio with further openings in Goa and certain locations in South India in order to have a more spread out national footprint. The company profile, which had a balance between city and resort hotels, gradually tilted towards resort hotels and that has helped keep us in a good position in the last financial year.

    As far as exiting six hotels is concerned, I think adversity tests your relationships. Things were not working out with some of our hotel partners during the pandemic and therefore we decided to exit those hotels.”

    Speaking about the company’s strategic investments, Vohra emphasized Onora Hospitality’s focus areas and target regions. “Our focus area continues to be the hills, certain religious pilgrimage focused locations, Rajasthan, Gujarat, Chikmagalur, Ooty, Coorg and the whole Nilgiri Biosphere. We are also open to specific territories such as Pondicherry and Goa. Now that we have entered Kerala with a hotel in Munnar, we are looking at an expansion in the state because it’s a circuit-based destination.”

    “The way we look at an entry strategy is to work on a hub and spoke model. If we see a larger game plan over a period of 2-3 years, we start investing our money, time and marketing resources towards that hub and spoke model so that we are able to manage it properly and not expand anywhere and everywhere,” he explained.

    Among the notable brands under Onora Hospitality’s umbrella, jüSTa Hotels & Resorts has established a strong presence in India’s luxury resorts market. Vohra attributed this success to their unwavering focus on brand development, digital marketing, and strengthening their sales force. “We must be on the right path because in a matter of almost two years, any agent or partners who are looking for a resort experience is definitely calling us at some touch point or the other. As the touch points increase, the relationships strengthen and hence the network strengthens. From a guest point of view at our existing hotels, the focus at each of these locations has been on delivering great experiences. Be it children or adults, what the guests do that they haven’t been able to do in a city situation is what the focus of all the resorts has been.

    Currently, our focus is on how to open new markets and opportunities, to leverage our chain strength and enter the South India market and hold a pole position because there are very few chain hotels that have 10 hotels in the hills and the South would be our mainstay for a while.”

    The recent foray into the wellbeing resorts segment marks an exciting development for Onora Hospitality, as they introduce their brand, Bookmark Resorts. Vohra expressed the company’s motivation behind this venture by saying, “We have recently launched the first Bookmark Resort in Manali. We have also signed deals for two more Resorts in Mussoorie and Chail, which will open by the end of this financial year. We are also looking at expanding the Bookmark Resorts chain in Goa, Kerala, Coorg and other parts of India. Currently, wellbeing resorts in India are either at premium level and price points or at a very basic level of service. Given how people are focussing on wellbeing, we wished to bring a luxury, target oriented, holistic wellness offering to a larger audience. Through Bookmark Resorts, we will offer holistic journeys of healing and rejuvenation through practices like Yoga and Meditation as well as international Spa Treatments curated by domain experts, complimented by nourishing food and beverage and unique outdoor excursions.”

    Within their diverse portfolio, Onora Hospitality also features the NUO brand, which presents a unique concept in the form of a community-focused, modern business hotel. “The NUO brand is very unique. It’s a community-focused, modern, cutting-edge concept. The whole vibe of the brand is very young and modern. At our existing NUO hotel in Delhi, we have noticed that it appeals largely to the youth. Hence, we are trying to put together an F&B concept there to make it more vibrant. We are in talks with some people in Amritsar and Gurugram for setting up NUO,” he added.

    Looking ahead, Onora Hospitality’s focus is set on the upcoming opening of Bookmark Resorts in Manali, Vohra informed. “We have done a soft launch recently and will be formally launching it in October. So, all our energies are focused on ensuring that we have a fantastic opening and a successful first season,” he concluded.

    asmita.mukherjee@saffronsynergies.in

     

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    • Asmita Mukherjee
      Asmita Mukherjee

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