Piccadily Agro Industries Limited, renowned for its award-winning spirits Indri and Camikara, has introduced Cashmir, a small-batch luxury vodka that celebrates India’s rich heritage and natural bounty. Crafted from heritage organic Indian winter wheat and pristine glacial water from the Kashmir Valley, Cashmir is a tribute to the timeless beauty and mystique of Kashmir.
Cashmir sets a new benchmark in ultra-premium vodka, using non-GMO, non-hybrid organic wheat to ensure purity. The glacial water from the Kashmir Valley, renowned for its clarity and mineral richness, adds unmatched freshness. Distilled seven times, Cashmir achieves a velvety texture and clean finish, offering a refined experience for discerning palates.
Drawing inspiration from Kashmir’s iconic landscapes—Dal Lake, saffron fields, and the artistry of papier-mâché—Cashmir reflects the quiet grandeur of the region. Produced in limited quantities, it caters to a new generation of Indian luxury consumers seeking authenticity and sophistication.
Master Blender Surinder Kumar, a proud Kashmiri, shared, “Cashmir is a tribute to my homeland, crafted to reflect its purity, beauty, and soul.” CEO Praveen Malviya added, “This marks a significant step in expanding Indian spirits globally with a product that embodies luxury, tradition, and innovation.”
Cashmir Vodka, with an ABV of 42.8%, will debut in select Indian and international markets.
