HBI Staff | Mumbai 
OYO to end FY24 with 1500 Super OYOs
OYO, a global hospitality technology company, announced that its ‘Super OYO’ tagged hotels have surpassed the 1000 mark and are spread across over 140 cities in India. The category was launched in December 2022 with 200 properties across 70 cities to recognize hotels that provide the most consistent and high-quality customer experience. Enthused by the customer response, the company is supporting its hotel partners to improve consistently in experience and aims to end FY24 with over 1500 hotels that can be tagged as Super OYOs.
“At OYO, our customers are at the heart of everything we do, and we have always believed in listening to their feedback to continually improve their experience. This milestone is not just a reflection of our commitment to deliver best-in-class customer experiences but also the collective dedication of our partner hotel owners who have embraced our vision for exceptional hospitality. We have been encouraging more hotels owners on our platform to work towards achieving this highly selective tag and becoming a part of this exclusive category. Super OYO is just one of the many initiatives we have undertaken to ensure customer satisfaction. We will continue to work closely with our partners and invest in technology and processes that elevate the overall stay experience for our guests,” informed Shreerang Godbole, Chief Service Officer, OYO, while Talking about the growth of Super OYO category.
Customers are increasingly showing strong preference, with one in four OYO customers already. Opting to stay at a Super OYO, indicating the category’s popularity and the trust it has earned among guests. Since the launch of Super OYO, the company has seen a significant reduction in check-in issues, a customer-pain point that OYO was actively working towards improving. This, along with other improvements in stay experience, has contributed to higher customer satisfaction ratings.
Super OYOs are curated through a meticulously thought-out evaluation process, which assesses hotels based on customer ratings, keeping maximum rooms operational consistently, seamless check-in experiences, and other key performance indicators.
Hotels from any category, from premium to budget, can achieve the Super OYO tag by earning consistently high customer service rating. This means, customers across every price point can choose to stay at a Super OYO. OYO Flagship constitute the majority with over 26% hotels, followed by OYO Rooms at 22% and Collection O at 19%, offering guests a diverse range of accommodation choices tailored to their budgetary requirements. Among the cities, Hyderabad has the highest number of Super OYOs at 82, followed by Bangalore and Kolkata at 61 and 55 respectively.
OYO has consistently been undertaking initiatives to improve customer experience. Recently, the company launched a flagship customer experience program, ‘Spotless Stay,’ to deliver an enhanced stay experience. As a part of the Spotless Stay program, hotels with high cleanliness ratings from customers will be awarded benefits such as high search rankings. OYO is planning to launch multiple initiatives in coming months which will further help in ensuring smoother customer journeys.
OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aim to increase revenue and ease operations, bringing easy-to-book, affordable, and trusted accommodation to customers around the world. OYO offers 40+ integrated products and solutions to patrons who operate over 168,711 hotel and home storefronts in more than 35 countries including India, Europe and Southeast Asia, as of September 30, 2022.
