HBI Staff | Hyderabad 
In a market where discerning consumers now prioritize quality over quantity, Greater Than Gin proudly announces a significant milestone: the sale of one million bottles in the financial year 2023-24!
From its humble beginnings as India’s pioneering craft gin in 2017 to its current status as everyone’s go-to choice, Greater Than Gin has distinguished itself as a true standout with its smooth flavour and versatile nature. It has become a staple in bars, restaurants, and homes alike, even in a market now flooded with Gin brands.
This success isn’t just about hitting a sales target—it’s a reflection of the evolving tastes of the Indian consumer. The shift towards quality spirits is unmistakable, and the changing landscape in the bar industry reflects this trend. Bars, bartenders, and the drinks they curate have undergone significant upgrades, contributing to the growing demand for premium spirits. Additionally, there’s a noticeable improvement in home drinking, with consumers increasingly choosing better spirits for at-home consumption.
Since its inception, Nao Spirits, the company behind Greater Than Gin, Hapusa Gin, and Pipa Rum has been committed to producing premium spirits that redefine the craft experience. From its carefully selected botanicals, to its distillation and maturing processes, each bottle of their spirit represents a labourof love, patience and unwavering dedication to quality. This commitment is what ultimately earned the brand the trust and loyalty of its consumers, as well as the one million sales milestone.
According to Anand Virmani, CEO and Cofounder at NaoSpirits, “It’s incredible to be able to cross this milestone. When we came up with the idea to make Craft Gin in India, the premium Gin market itself was just above the 100,000 bottle mark. To have been able to take our brand to the 1 million mark then and helped grow the category itself by 50x is the stuff of dreams! Our small and very passionate team is full of thanks for all the love we have received from the bar community and Gin community as a whole. The future may hold new opportunities for growth and expansion but the core values of craftsmanship and quality will always remain at the heart of everything we do at Nao Spirits.”
