Asmita Mukherjee 
As the hospitality industry in India continues to evolve, Tier 2 and 3 cities have emerged as key growth areas. One of the finest examples of this is the recently opened Welcomhotel Belagavi by ITC Hotels. Under the leadership of Rahul Kanungo, General Manager, Welcomhotel Belagavi, the property has swiftly established itself as a premier destination for both leisure and corporate travellers. In an exclusive interaction, with Asmita Mukherjee, Kanungo shared insights on how the property is positioning itself to thrive in a rapidly changing market and his vision for the hotel’s future.
Belagavi, nestled equidistant from Bengaluru, Mumbai, and Hyderabad, and just a stone’s throw from Goa, Kolhapur, and Hubli, is witnessing a rapid transformation. Known as one of India’s fastest-growing smart cities, it boasts a unique blend of industrial growth, abundant natural resources, and strategic connectivity. According to Kanungo, this makes Belagavi an attractive location for hospitality investments. “The city has long been a contributor to India’s industrial development, particularly in sectors such as aerospace and automotive. With the growth of industries in areas like Kanbargi and advancements like the country’s largest glass factory scaling up operations, the demand for hospitality is on the rise,” he shares.
As the demand for both corporate and leisure travel increases, Welcomhotel Belagavi has been designed to cater to diverse needs. “Our hotel is a tailored solution for travellers seeking luxury and comfort. With large rooms starting at 440 square feet, expansive banquet spaces, modern amenities like a spa, infinity pool, and a health club, we offer a resort-like experience amidst nature,” Kanungo explains. The property’s proximity to industrial areas and the Belagavi Airport makes it convenient for business travelers, while its serene location, surrounded by lush greenery and windmills, appeals to leisure guests.
What sets Welcomhotel Belagavi apart is its commitment to delivering exceptional guest experiences while adhering to ITC’s sustainability goals. Kanungo emphasises, “We are not just a city hotel; our resort-like architecture, vast open spaces, and luxurious amenities make us unique in the region. We are aligned with ITC’s broader growth strategy, which focuses on sustainability and environment-friendly practices. Welcomhotel Belagavi is the 25th property in the country to embody this vision.”
As the hotel is still in its nascent stage, Kanungo and his team are focused on building a strong foundation. “Our primary focus is on large social events and MICE business, given our extensive banquet facilities and room inventory. We aim to maintain premium rates and maximise RevPAR by offering high-category rooms with breathtaking views of the city’s horizon and the surrounding hills,” he shares.
In today’s fast-paced world, technology plays a crucial role in enhancing guest experiences and optimising hotel operations. Welcomhotel Belagavi has embraced digital transformation wholeheartedly. “We use the latest software for a seamless check-in process, access-controlled elevators for guest security, and high-speed internet connectivity for business travelers. Our F&B outlets are equipped with tab-based operations to improve turnaround times,” he reveals. The hotel also uses social media as a powerful tool to connect with potential guests, making it an economical and effective mode of communication.
Having been part of several pre-opening teams, Kanungo has a wealth of experience in overcoming the challenges associated with launching a new hotel. “The key is to get the ‘Triple P’—Product, People, and Process—in place. With ITC’s brand strength, we were able to attract the right talent and set up efficient operations from day one. Understanding the business landscape and tapping into local resources has been crucial to our success,” he explains.
Kanungo has also earned a reputation for turning around underperforming properties. His strategy is simple yet effective: “It’s essential to understand the property’s balance scorecard and market mix. Energising the team and making them believe in their ability to bring about change is critical. I always believe in working alongside my team to achieve our goals—‘One Team, One Dream.’”
Kanungo is optimistic about Welcomhotel Belagavi’s future. “Our ultimate goal is to make the hotel a destination where guests don’t just stay but have an experience they cherish. We plan to expand our F&B offerings with specialty eateries, enhance our banqueting experiences with technological advancements, and collaborate with specialists from various fields to emerge as the brand leader in the region,” he shares. The hotel will also focus on partnerships with travel agents, social media influencers, and technology providers to drive growth and innovation.
