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      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Breaking Barriers and Leading with Excellence: Women in Hospitality

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      Indian Hospitality Industry Poised for Continued Growth in 2025

      January 15, 2025

      ‘India’s non-metro cities are at the heart of the country’s hospitality growth, offering immense potential and untapped opportunities’

      October 8, 2024

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      Timbertales Coorg Aims to Become South India’s Top Luxury Resort

      March 6, 2025

      ‘We aim to expand our portfolio to 3,500 keys by 2035’

      March 4, 2025

      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘India plans to double foreign tourist arrivals to 25 million in the next five years’

      April 14, 2025

      ‘Prime AAA locations will remain central to our strategy’: JB Singh, President and CEO, InterGlobe Hotels

      April 3, 2025

      Culinary Art India 2025: A Celebration of India’s Evolving Hospitality Landscape

      March 7, 2025

      ProWine Mumbai 2024: A Toast to Excellence in Wine and Spirits

      December 4, 2024

      7th AHP Hospitality Excellence Awards Celebrating Innovation, Diversity, and the Future of Hospitality

      July 26, 2024

      IHC-IIHM International Hospitality Day Awards celebrates the Glamorous Hospitality Industry of Mumbai

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      ‘Guests today seek an overall experience rather than just good food or stay‘: Chef Satyakumar GV, Executive Chef, Sheraton Hyderabad Hotel

      January 28, 2025

      Young Chefs from 50 Nations to Compete at 11th International Chef Olympiad, Feb 2-8, 2025

      January 28, 2025

      IIHM and IHC Celebrates International Hospitality Day 2024

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      Food Trends Predictions for 2024

      November 24, 2023

      ‘We’re not just hosting events but also shaping Hyderabad’s reputation as India’s top MICE destination’ : Rubin Cherian

      April 21, 2025

      ‘Hotels blending local charm with sustainability to lead next phase’ : Jitendra Taak

      April 4, 2025

      ‘We plan to drive higher RevPAR and occupancy through dynamic pricing, targeted marketing campaigns, and expanding corporate tie-ups’: Manoj Jangid

      March 29, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

      Balancing Luxury and Sustainability

      May 14, 2025

      ‘Weddings and Room Bookings Drive Significant Revenue Growth’: Anirban Sarkar, General Manager, Radisson Blu Greater Noida

      January 15, 2025

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      The Cart or the Horse?

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      Culinary Tourism in India: A Global Perspective

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      M+A+S=H

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      What is the most important part of developing a risk management plan for a hotel?

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      SulaFest 2025 Kicks Off Its 14th Edition

      February 3, 2025

      Medusa Beverages and Warner Bros. Discovery Global Consumer Products launches the ‘House of the Dragon’ Exclusive Edition

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      April 24, 2024

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      May 14, 2025

      Cellar 33 & Sonarys Celebrate Grower Champagne’s India Debut

      May 9, 2025

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      Luxury Whisky brand The Dalmore targets India’s growing market for single malts

      May 6, 2025

      F&B major FSIPL announces 8 New Products

      October 19, 2022

      The Health Factory startup raised INR 2 crore expanded seed funding

      August 22, 2022

      Sattvik Certifies Indian Beverages Company VARAHI Pvt Ltd

      August 22, 2022

      Cold Chain Storage & Supply to Boost the Consumption of Frozen Poultry

      May 5, 2020

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

      March 29, 2024

      UNESCO New Delhi seeks for expression of interest for catering services

      March 19, 2024

      ‘HoReCa Channel Contributes 80-85% of Real Good Chicken’s Revenue’ : Abhay Parnerkar, CEO, Godrej Tyson Foods

      August 30, 2023

      X Events Hospitality launches #chefstogether campaign to celebrate International Chefs Day

      August 25, 2022

      ‘We are planning to raise around INR 25 cr within 8-10 months’ : Krunal Oza, Founder & CEO of Hustlers Hospitality

      September 2, 2022

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Glocal Junction: Lifting modern Indian cuisine to new heights

      January 10, 2023

      Little Italy Hyderabad: An Italian gastronomic paradise nestled amidst Jubilee Hills

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      March 7, 2025

      A Feast for the Senses; Sheraton Hyderabad’s Culinary Gem

      February 2, 2025

      Firewater Neo Bar and Kitchen Sparks Culinary Magic in the Financial District

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      Roastery Coffee House : More than just a place to dine

      June 14, 2024

      Kolkata Orders Rooftop Restaurants Closed After Hotel Fire

      May 8, 2025

      Yi Jing at ITC Kohenur Offers a Culinary Escape with New Summer Menu

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      April 14, 2025

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      Association of Hospitality Professionals Announces the Seventh Edition of Hospitality Challenge 2024

      June 28, 2024

      IIHM and Mayfair Hotels & Resorts Forge Strategic Partnership with MoU Signing

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      Hyatt India collaborates with CII & EHL to launch Vocational Training across its properties in Delhi, NCR and Lucknow

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      ‘We focus on equipping students with essential skills‘

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      September 27, 2024

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      HPMF to celebrate 14th Anniversary with Awards in Lucknow and Ayodhya Dham

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      May 14, 2024

      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

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      Hafele Introduces India’s First One Touch Cabinet Mechanism

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      Celebrated Chef Anton Mosimann Awarded with Swiss Culinary Merit of Honor

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      HRAWI organises Fire Marshals Training Programme

      April 17, 2019

      HRAWI organises fire safety training for hotels & restaurants in Mumbai

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      November 9, 2018

      Rajj Tandoors Redefines Tandoor Cooking with Global Vision and Chef-Centric Innovation

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      ‘Our HoReCa clients have saved between INR 2 Lac and INR 15 Lac per year by using our products’ : Jesal Sampat, Executive Director, Pune Gas

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      EssEmm Corporation launches Cosmos Nut Butter Grinder

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      HPMF Signs Landmark MOU with WineGAI

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      HPMF and ICF Join Forces to Transform India’s Hospitality Sector

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      ‘Addressing the gap between industry demand and workforce skills is a critical challenge’

      May 14, 2024

      Global Revenue Forum 2023 to host Opportunity 2023

      January 12, 2023
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    Home » Oktoberfest: A Boon for India’s F&B Industry
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    Oktoberfest: A Boon for India’s F&B Industry

    HBI Staff | HyderabadBy HBI Staff | HyderabadOctober 2, 2024No Comments6 Mins Read
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    Oktoberfest, the world’s largest beer festival, has transcended its Bavarian roots to become a global celebration. This annual celebration, traditionally held in Munich, Germany, this 16-18 day event traditionally held from late September to early October, is synonymous with beer, food, and merriment, is now celebrated by millions worldwide. For the F&B industry, the festival represents more than just beer. It’s a unique opportunity to engage customers, boost revenue, and build brand loyalty. In India, Oktoberfest has found its footing, becoming a vital part of the hospitality sector’s calendar, particularly in hotels, restaurants, and pubs that cater to beer lovers and foodies.

    As the F&B landscape in India continues to diversify, Oktoberfest presents a golden opportunity for businesses to introduce patrons to a rich cultural tradition while simultaneously showcasing their culinary and brewing prowess. The popularity of craft beer in India has grown exponentially in recent years, and Oktoberfest serves as the perfect platform to highlight this trend.

    The Beer Café, India’s one of the largest beer chain, is bringing Oktoberfest to cities across the country with its month-long OktoBEERfest. Running from September 21st to October 31st, this event offers patrons a taste of Germany with a variety of authentic brews and a specially curated menu featuring Brätwurst, Frankfurter Würstchen, and more. Rahul Singh, Founder & CEO of The Beer Café, sees Oktoberfest as an ideal opportunity to introduce Indian beer lovers to new flavors while promoting the craft beer culture in India. “We’re thrilled to bring the spirit of Oktoberfest to beer lovers in India. At The Beer Café, we are all about creating joyful moments, and there’s no better way to do that than with the global symbol of great beer and festive cheer—Oktoberfest,” says Singh. With India’s burgeoning craft beer scene, events like OktoBEERfest serve as important platforms for both brewers and consumers to engage and explore. “Oktoberfest is the perfect opportunity to bring people together, whether they’re exploring new brews or indulging in authentic German cuisine. With India’s growing appreciation for craft beer, we’re excited to introduce our patrons to new flavors and traditions. This festival is about more than beer—it’s about celebrating community and culture,” says Singh.

    At Hotel Sahara Star, Mumbai, Oktoberfest has evolved into a grand celebration of not just beer but camaraderie. This year’s Sahara Star Oktoberfest on October 13th promises to be an unforgettable experience with a stellar lineup of breweries such as 12th Man, Effingut, and Rolling Mills, among others. The day-long celebration will blend hops, laughter, and traditional Bavarian festivities. Beyond the beer, the culinary pairings crafted by Sahara Star’s chefs enhance the overall experience, making it a key date on Mumbai’s F&B calendar. “This festival is all about creating memories with friends, enjoying good brews, and embracing the Oktoberfest spirit,” says a spokesperson from Sahara Star. It is also a reminder that festivals like Oktoberfest help elevate the guest experience, especially when done right.

    At The Orchid, Mumbai’s Mostly Grills rooftop restaurant brings the essence of Germany to life from September 20th to October 6th, 2024. Overlooking the Mumbai airport runway, Mostly Grills pairs a Bavarian beer selection with an authentic German menu that includes Jagger Schnitzel, German sausages, and Leberwurst. “For us, Oktoberfest is more than just beer. It’s about creating an immersive experience for our guests—food, ambiance, and festivity all rolled into one,” says a spokesperson from The Orchid. Their attention to detail, from traditional Bavarian uniforms to live music, highlights how hotels can integrate cultural elements into their offerings, adding value to the customer’s experience while boosting foot traffic.

    Further down in Maharashtra, Sayaji Kolhapur is recreating the vibrant atmosphere of Munich’s Oktoberfest at its Moon Tree Café from September 21st to October 6th. Chef Balwant if Sayaji Kolhapur has curated a special menu, offering delicacies such as Pretzels, Bratwurst, and Bavarian Chspieß skewers, paired with a selection of craft beers. “Our team has worked meticulously to ensure every dish on the menu captures the true essence of Bavarian flavors,” says Chef Balwant, highlighting the growing trend of theme-based food festivals in India’s smaller cities.

    In New Delhi, Eros Hotel Nehru Place has embraced the Oktoberfest spirit with a luxurious twist at its Lounge & Bar. From September 21st, 2024, the hotel will offer guests a Bavarian-inspired culinary experience, including Pork Bratwurst, Kasseler Chops, and Potato Pancakes. The ambiance, crafted by the hotel’s culinary team, will transport guests to Bavaria, pairing traditional dishes with an extensive beer selection. “For a hotel like Eros, it’s about creating a memorable experience that connects food, culture, and atmosphere,” says the hotel’s culinary head. This approach underscores how Oktoberfest can serve as a key differentiator for luxury hotels looking to offer unique experiences to discerning customers.

    Down south, Hydeout in Bangalore is hosting its own version of Oktoberfest with an array of craft beers paired with authentic dishes like Bratwurst Hotdogs and Beer Mac n Cheese. The event brings the festivity of Munich to Bangalore, offering patrons a blend of traditional flavors and local craft beer culture. “This event is more than just a festival; it’s a celebration of craft beer and great food,” says a spokesperson from Hydeout. This sentiment is echoed by many in the industry who see Oktoberfest as a chance to connect with patrons on a deeper level, offering not just food and drink but a curated experience that leaves a lasting impression.

    At Andaz Delhi, Hyatt’s luxury and lifestyle hotel, Oktoberfest celebrations by the poolside from September 22nd to October 1st offer a luxurious take on the traditional Bavarian fest. Partnering with BMW (Bird Automotive), Andaz is combining food, beer, and high-end lifestyle elements to create an elevated Oktoberfest experience. Guests can enjoy Oktoberfest Platters featuring roasted spring chicken, bratwurst, and sauerkraut while soaking in the festive ambiance. “We wanted to create something special that goes beyond just food and beer. Our goal was to offer an experience that resonates with our guests, capturing the essence of Bavaria in a sophisticated setting,” says a spokesperson from Andaz Delhi. This approach reflects the growing trend of experiential dining, where customers seek more than just a meal—they want to be part of a narrative.

    With consumers increasingly seeking unique experiences, theme-based festivals like Oktoberfest offer hoteliers and restaurateurs a chance to differentiate themselves in a competitive market.

    Author

    • HBI Staff | Hyderabad
      HBI Staff | Hyderabad

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