HBI Staff | Hyderabad 
Saruni Basecamp, a leader in ethical safari tourism has joined hands with Postcard Travel Club, the innovative platform for travelers seeking responsible luxury. With a plan to bring together custodians of conscious luxury partners from across the globe, Postcard Travel Club is expanding beyond India by establishing its global footprint as ambassadors of conscious luxury travel. Saruni Basecamp, a recent merger between Saruniand Basecamp Explorer Kenya, has been instrumental in reshaping Kenya’s safari industry with a focus on conservation and empowering local communities. This collaboration will allow Postcard Travel Club’s members exclusive access to Saruni Basecamp’s 12 exquisite lodges located across Kenya’s vital private conservancies, including the iconic Masai Mara and Samburu regions.
This alliance is poised to create meaningful travel experiences by connecting guests with Africa’s wildlife and the people who safeguard its future. Saruni Basecamp’s properties, renowned for their commitment to sustainability, provide much more than luxury accommodations. Each lodge plays a crucial role in conserving natural habitats and supporting community-based initiatives, offering guests a unique opportunity to contribute to the preservation of these ecosystems while enjoying unrivaled African landscapes.
Amit Jaipuria, Founder and CEO of Postcard Travel Club, emphasized the importance of this collaboration, “We are delighted with our partnership with Saruni Basecamp. Such meaningful partnerships across countries are enabling Postcard to establish a global footprint as ambassadors of conscious luxury travel. Partnering with Saruni Basecamp is a natural extension of our mission to offer conscious luxury travelers authentic, transformative experiences. Saruni Basecamp’s dedication to community-driven conservation aligns with our vision of responsible tourism. This association will enable our members to embark on journeys that not only immerse them in the wonders of the African wilderness but also allow them to support long-term conservation efforts and nurture profound connections with the local communities.”
Jeremiah Mutisya, CEO of Saruni Basecamp, stressed the shared values of both organizations, “Our collaboration with Postcard Travel Club is a powerful step towards elevating the impact of sustainable tourism. Together, we can offer travelers from India an unparalleled experience that blends luxury with responsibility. Our lodges are more than destinations; they are gateways to understanding the complex relationships between people, wildlife, and the land. This involvement will deepen the impact we’ve worked tirelessly to build, ensuring that every visit contributes to both conservation and the well-being of local communities.”
Through this partnership, Postcard Travel Club and SaruniBasecamp are setting a new standard for safari tourism, inviting travelers to experience Africa not just as tourists, but as active participants in its preservation.
